Digital Marketing Specialist - KSA Market
Responsibilities
● Develop
and execute digital marketing strategies targeting the Saudi market.
● Conduct SEO
keyword research, on-page SEO, technical SEO, and content optimization.
● Develop
and manage SEO-driven content for websites, blogs, landing pages, and
digital campaigns.
● Create,
manage, and optimize social media content and campaigns across relevant
platforms.
● Manage
social media calendars, publishing schedules, engagement, and community
interactions.
● Manage
website content through CMS platforms such as WordPress or similar
systems.
● Create
and optimize landing pages, website pages, blogs, and other digital assets.
● Monitor
website and campaign performance using tools such as Google Analytics,
Google Search Console, and SEO tools.
● Track
KPIs including organic traffic, rankings, engagement, leads, conversions,
and overall digital performance.
● Conduct
competitor and market analysis to identify opportunities within the KSA
market.
● Coordinate
with designers, content creators, developers, and other marketing teams to
deliver campaigns.
● Stay
updated on Saudi digital marketing trends, consumer behavior, SEO updates,
and social media trends.
● Prepare
regular performance reports and provide actionable recommendations for
improvement.
Requirements
● 2–4+
years of experience in Digital Marketing, preferably with strong exposure to the KSA
market.
● Proven
experience in SEO and content marketing.
● Strong
knowledge of Social Media Management.
● Hands-on
experience with CMS platforms, preferably WordPress.
● Good
understanding of Google Analytics, Google Search Console, Google Tag
Manager, and SEO tools.
● Experience
developing digital content for the Saudi audience.
● Strong
analytical and reporting skills.
● Good
understanding of digital marketing funnels, customer journeys, and conversion
optimization.
● Strong
English communication skills; Arabic is highly preferred, particularly
Saudi-market familiarity.
● Previous
experience in event marketing and event coverage.