Digital Marketing Specialist

LX Hausys America is seeking a talented Digital Marketing Specialist to support digital marketing growth across North America. This role will focus on executing digital marketing programs, managing digital channels, supporting lead generation initiatives, and optimizing customer engagement across website, CRM, marketing automation, email marketing, SEO, SEM, and social media platforms.

Support business growth by executing high-impact digital marketing programs, generating qualified leads, enhancing brand visibility, and improving customer engagement across digital channels.

· Support the planning and execution of digital marketing campaigns aligned with business objectives.

· Manage and maintain company websites, landing pages, and digital content updates.

· Execute SEO optimization initiatives and support SEM and paid advertising programs.

· Manage marketing automation activities using Eloqua and CRM platforms.

· Develop and execute email marketing campaigns and lead nurturing programs.

· Support product launches, trade shows, and promotional campaigns through digital channels.

· Manage LinkedIn and other digital communication channels.

· Monitor digital performance metrics and prepare reports and dashboards.

· Coordinate with Brand, Product Marketing, Sales, and external agencies.

· Support lead generation and customer engagement initiatives across North America.