Digital Marketing Specialist

Do you enjoy turning digital channels, campaigns and data into measurable results? Are you motivated by the opportunity to shape the digital presence of a growing international technology company?

MyDefence is growing rapidly. We are entering new markets, launching new technologies and strengthening our presence across Europe, the United States and Asia. With that growth comes a greater need to ensure that customers and stakeholders can find, understand and engage with MyDefence across digital channels.

That is why we are looking for a Digital Marketing Specialist who can take hands-on ownership of our digital activities and help shape how audiences find, experience and engage with MyDefence online across markets.

The position is based on-site in Nørresundby, Denmark, and reports to the Director of Global Marketing & Communications. The role does not require travel.

What you will do

You will connect the dots between our website, digital campaigns, LinkedIn, SEO, GEO and performance data, making sure our digital activities support our commercial and communication priorities across markets. Working closely with the wider marketing team and external digital agencies, you will combine hands-on execution with continuous optimisation based on data and insights.

Drive digital campaigns and performance

• Manage and optimise digital advertising across relevant platforms, audiences and markets.
• Own our LinkedIn advertising activities and support the development of our organic LinkedIn presence.
• Adapt campaigns to different countries, audiences and commercial priorities.
• Monitor campaign performance, conversions and engagement, and turn the data into practical recommendations for improvement.

Develop our digital presence

• Maintain and continuously improve our global WordPress website.
• Build and optimise landing pages for campaigns, product launches and market activities.
• Work with our external agency on SEO and generative engine optimisation (GEO) to strengthen how MyDefence is discovered through both traditional and AI-driven search.
• Use website and performance data to identify opportunities to improve the user journey and effectiveness of our digital activities.

Coordinate across markets and stakeholders

• Coordinate with agencies and internal stakeholders to ensure campaigns are launched, tracked and continuously optimised.
• Help ensure digital activities are aligned across markets while reflecting different audiences and commercial priorities.

Who we are looking for

You have practical experience with digital marketing and are comfortable moving between platforms, campaigns, websites and performance data. What matters most is that you have the practical skills needed to take ownership of the role and understand how the different elements of digital marketing work together.

We imagine that you bring:

• Hands-on experience working with WordPress.
• Experience with SEO and an understanding of GEO and how AI is changing search.
• Experience using LinkedIn Campaign Manager.
• Experience with paid digital advertising and campaign optimisation.
• Confidence working with analytics, reporting and performance data.
• The ability to manage digital activities across several campaigns, audiences or markets.
• Professional fluency in Danish and English, both written and spoken.

You do not need to be an expert in every digital discipline, but you should be able to work effectively with specialists and agencies while taking ownership of our digital activities. Experience from B2B, technology, defence or another international industry would be an advantage, but it is not a requirement.

Who you are

You are structured, curious and motivated by understanding what makes digital activities perform. You enjoy moving from insight to action rather than simply producing reports, and you understand that successful digital marketing is not about generating as much traffic as possible. It is about reaching the right audiences with relevant content at the right time.

We see you as someone who:

• Takes ownership and follows activities through from idea to execution and optimisation.
• Is curious about data and uses it to ask better questions and make better decisions.
• Can keep an overview while several campaigns and markets are moving at the same time.
• Collaborates well with both colleagues and external specialists.
• Is comfortable challenging agencies and existing approaches when you see opportunities to improve performance.

What you get

You will step into a role with broad ownership and the opportunity to influence how we develop our digital activities across markets. Rather than focusing on a single channel, you will work across campaigns, website development, search, emerging AI-driven discovery and performance optimisation.

You will collaborate with colleagues across the organisation as well as specialist agencies, giving you both the autonomy to drive activities forward and access to expertise when needed. As MyDefence continues to grow internationally, you will have the opportunity to develop your own expertise while helping shape how our digital presence evolves.

What we stand for

At MyDefence, we live by a shared set of values that guide us – both in how we do business and in our everyday interactions as colleagues. These values are our compass, ensuring that we move toward the same goal with courage, execution, and care.

We Dare (Courage)
We challenge the status quo, embrace new ideas, and have the courage to make decisions that move us forward.

We Do (Execution)
We take ownership, deliver on our commitments, and turn ideas into action.

We Care (I Am Your Wing(wo)man)
We support one another, succeed as a team, and build strong relationships based on trust and respect.

How to apply

Ready to put your digital marketing expertise to work in a growing international technology company? We would like to hear from you.

Questions? If you have any questions about the role, please do not hesitate to reach out to Tina Buhelt, Director of Global Marketing & Communications, who will be happy to provide further details about the position. You can find the email address under “Contact”.

Submit your application and CV no later than the 20th of October. We review applications on a rolling basis, so we encourage you to apply as soon as possible. We may close the position before the application deadline if we have found the right candidate. Please note that we use an online recruitment system, and only applications submitted electronically will be considered.

As part of your employment with MyDefence, you will be required to undergo a background check tailored to your role and the level of access granted, both digital and physical. Maintaining eligibility for the relevant background checks is a continuous requirement throughout your employment.