Digital Marketing Specialist - On Site

Drive Growth. Make an Impact. Help Us Lift Lives!

Looking for a fulfilling career with a Great Place to Work Certified company? Do you enjoy using data, technology, and creative testing to generate leads and make marketing more effective?

At Harmar Mobility, we manufacture innovative mobility and accessibility products that help people maintain their independence and enjoy life to the fullest. We are passionate about what we do, and we are looking for talented people who share that passion!

We are seeking a hands-on Performance Marketing Specialist to improve our digital presence and improve marketing effectiveness. This role combines campaign execution, website technology, analytics, and experimentation. You will work closely with Commercial Ops, Marketing leader, IT, and outside agencies, with a focus on increasing lead volume and efficiency within established spending guidelines.

This position reports to the VP of Marketing.

What You'll Do

• Execute, monitor, and optimize paid search, paid social, direct mail, and targeted local marketing campaigns to generate qualified consumer leads.Test audiences, messaging, creative, and landing pages to improve lead quality, conversion, and cost efficiency
• Own the day-to-day website updates and performance improvements, coordinating with IT and outside agencies on technical issues, integrations, tracking, speed, user experience, and landing page deployment.
• Improve search visibility through SEO and emerging AI-driven search and generative engine optimization (AIO/GEO).
• Administer to dealer co-op marketing programs, including tracking performance and ensuring compliance with program guidelines.
• Leverage AI tools to develop, test, and refine marketing content and landing pages, applying sound judgment and brand standards.
• Analyze website traffic, campaign performance, lead sources, call tracking, and CRM data; maintain dashboards and translate findings into clear, actionable recommendations.
• Partner with Sales and dealers on local campaigns, search visibility, online reviews, and reputation management to strengthen dealer-level lead generation.
• Coordinate execution with marketing leadership and agency partners; provide performance insights and recommendations while marketing leadership retains budget, forecasting, and agency-management accountability.
• Stay curious about new platforms, analytics capabilities, automation, and AI tools; recommend practical experiments that improve results without unnecessary spending.