Digital Marketing Specialist

• As Digital Marketing Specialist, you will own the day to day execution of our lower funnel paid media across Meta, Google and TikTok
• You will work closely with Growth, Creative and Analytics teams to launch, manage and optimize campaigns that drive new customer acquisition at an efficient CAC
• You will manage a high volume of creative and campaigns each week, keeping everything accurate, organized and live on schedule while optimizing toward new customer growth
• You will play a critical part in scaling our paid media performance as we continue to grow
• Own the end to end ad launch process across Meta, Google and TikTok: QA creative, configure targeting, set budgets and publish campaigns on schedule
• Traffic creative assets weekly, ensuring all specs, naming conventions and brand guidelines are met before launch
• Manage bids, budgets and daily optimizations to drive new customer acquisition at target CAC
• Build, launch and optimize Meta campaigns, including Advantage+ Shopping Campaigns (ASC+)
• Manage ad takedowns and creative rotations based on performance thresholds, flight dates or creative refresh schedules
• Monitor KPIs including CAC, new customer volume, CTR and conversion rate, flagging anomalies and opportunities proactively
• Maintain organized campaign structures and asset libraries across platforms
• Own and optimize product data feeds for shopping campaigns across Google, Meta and TikTok
• Partner with the Analytics team to ensure accurate tracking, UTM hygiene and attribution alignment
• Analyze creative performance to identify top and bottom performers, understanding the “why” behind results across format, hook, CTA and messaging
• Translate performance insights into structured creative briefs for our creative team and agency partners

Benefits

• Health, Medical & Dental Benefits
• Wellness Days & Summer Hours
• Mental Health Support
• Wellness Stipend
• Slack Interest Groups
• Pet Feeding Program
• RRSP and 401(k)
• Hybrid & Remote Work

• This is a hands on role for someone who enjoys working directly in the platforms
• A track record of optimizing toward CAC and new customer acquisition
• Experience writing creative briefs or working closely with a creative team is an asset
• TikTok Ads experience is an asset
• Strong analytical skills, with comfort in Excel or Sheets and the ability to pull platform data independently
• Experience trafficking creative and managing campaigns end to end, not just reporting
• Background in DTC, ecommerce or CPG is an asset
• 2 to 4 years of hands on paid media experience, with direct platform execution in Meta Ads Manager and Google Ads
• Excellent communication skills and the ability to work well with creative, analytics and channel partners
• Highly organized and detail oriented, able to manage multiple campaigns and a steady flow of creative without errors
• Experience with Meta ASC+ campaigns and a detailed understanding of how Meta and Google work
• Working knowledge of product data feeds and feed management tools (e.g., Feedonomics, DataFeedWatch, GoDataFeed)
• Adaptability and comfort working in a fast paced environment with shifting priorities