Digital Marketing Specialist

Role Overview

We are looking for someone with a genuine eye for luxury: a person who instinctively knows what looks and feels right for a premium brand online, from tone of voice to colour palette to typography.

Key Responsibilities

• Develop and implement digital marketing strategies, in collaboration with management, that
  drive website traffic, build brand awareness and generate quality leads and sales.
  
• Own the brand's online identity, ensuring everything published online reflects a premium, luxury positioning.
  
• Plan and manage SEO to improve search rankings and organic traffic across all online platforms.
  
• Manage and optimise pay-per-click (PPC) advertising campaigns within agreed budgets, including keyword research, ad copywriting and bid management.
  
• Create and manage email marketing campaigns, including list segmentation, content development and performance tracking, and help evaluate and transition to new email platforms.
  
• Develop and manage all current and upcoming social media campaigns, including content planning, community engagement and performance tracking.
  
• Manage the company website, including content, user experience and conversion optimisation, using website data and user behaviour analysis.
  
• Generate an agreed number of qualified leads each month and work towards agreed lead-to- sales conversion targets.
  
• Work in close, ongoing communication with the sales team, who handle closing, to review lead quality: who is enquiring, where they come from and what they are asking, and use these insights to refine campaigns.
  
• Manage the CRM (Zoho) and coordinate with the sales team on lead tracking and follow-up.
  
• Manage property listing platforms and affiliate websites across all properties.
  
• Conceive creative content ideas and creative direction (blog posts, videos, infographics, social-first photography and videography) and brief the in-house creative team and external vendors to bring them to life.
  
• Conduct market research to identify trends, new audiences and opportunities for growth, including potential corporate and business investor audiences in addition to individual investors.
  
• Monitor and report on key digital marketing metrics, including website traffic, conversion rates, email open and click-through rates, and social media engagement.
  
• Stay up to date with the latest digital marketing trends, tools and best practices.
  
• Any other duties as may be specified by management.
  

Requirements

• Bachelor's degree in marketing, business or a related field.
  

• 3+ years of experience in digital marketing, with a proven track record of developing and executing successful campaigns.
  

• Strong, proven skills across all core areas: SEO, PPC, email marketing, social media, content marketing and website management.
  

• Strong analytical skills and experience with website analysis tools (e.g. Google Analytics, Adobe Analytics).
  

• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
  

• A strong creative and aesthetic eye, with experience marketing luxury or premium brands.
  

• Ability to work independently with minimal supervision, manage multiple projects simultaneously and meet tight deadlines.
  

• Experience with marketing automation software and CRM tools is a plus.
  

• Familiarity with ERP systems is an added advantage