Digital Marketing Specialist
The Digital Marketing Specialist supports the Ritchie Bros. International Marketing Team by executing data-driven digital marketing programs that drive buyer engagement, seller lead generation, and marketplace growth across EMEA and APAC markets. This role manages key digital channels, including paid media, SEO, SEM, social, email, and web while optimising performance through analytics, testing, and continuous improvement. Working closely with Country Marketing Managers and central digital teams, the Digital Marketing Specialist ensures campaigns are executed on time, aligned to business priorities, tailored to regional needs, and grounded in RB Global best practices.
Digital Campaign Execution & Optimisation
Plan, implement, and optimise digital campaigns across paid search, display, social media, and email to drive buyer activity, seller leads, and auction participation. Manage digital marketing budgets with full accountability for return on investment.
Web, SEO & Content Performance Management
Manage website content updates, landing pages, SEO improvements, and digital content performance to enhance visibility, traffic, and conversion across international markets.
Analytics, Reporting & Insight Generation
Analyse campaign performance metrics using advanced analytics tools to deliver actionable insights to stakeholders, maximise marketing ROI, and support regional growth targets.
Cross-Functional Coordination & Digital Enablement
Collaborate with Country Marketing Managers, Product teams, and central digital teams to align campaign priorities, share best practices, and support digital enablement across markets.
- Bachelor's degree in Marketing, Business, or a related field is strongly preferred.
- Minimum 7 years of experience in a solution-oriented, sales and marketing environment.
- Advanced knowledge of Google Analytics 4, Google Tag Manager, Google Ads, and Meta Ads Manager.
- User interface development experience is an asset.
- Experience working with dynamic, data-driven pages is an asset.
- Experience working with Liferay CMS, JavaScript, and CSS is an asset.
- Ability to multitask and work on numerous projects in a fast-paced environment.
- Ability to plan, develop, coordinate, and participate in various media activities.
- Working knowledge of related software, including Photoshop, Dreamweaver, and video editing tools.