Digital Marketing Specialist

Who We Are

At RenewAire, we’ve been innovating energy recovery ventilation for over 40 years, improving indoor air quality while reducing energy costs. With a people-centric culture, we foster a fun, collaborative, and innovative environment where our team members are valued contributors to our mission. Based in Madison, WI, we’re proud to hold Green Globes, LEED Gold, and ENERGY STAR certifications, driving both sustainability and health.

Who Digital Marketing Specialists Are

The Digital Marketing Specialist plans and executes multi-media digital strategies to promote energy-saving HVAC innovation. This highly creative role requires strong collaboration across the marketing team. We want a true team player. The ideal candidate listens closely to feedback and offers constructive, insightful ideas to improve marketing performance. This professional maintains a modern understanding of SEO, AEO, and social media marketing practices. Together, we will expand online engagement, optimize digital campaign performance, and elevate our brand presence.

ESSENTIAL RESPONSIBILITIES
Website Maintenance

• Content Updates: Update and manage core website content, structure, and media across standard pages and product configurators.
• Content Creation: Identify website content gaps, then develop and write new material (e.g., blog posts, case studies, white papers).
• Troubleshooting: Identify, document, and resolve website system errors, rendering flaws, and minor performance bugs.
• KPIs: Record, analyze, and adjust website performance utilizing platforms such as Google Analytics, SEMrush, Copilot, and Gemini.

Search Engine Optimization (SEO)/Answer Engine Optimization (AEO)/Search Engine Marketing (SEM)

• Analytics & Performance Reporting: Conduct technical analysis of web traffic and provide actionable insights on website and campaign performance to enhance user experience, optimize search engine rankings, and maximize conversion results.
• SEO & AEO Strategy Implementation: Assist in developing, implementing, and communicating comprehensive SEO and AEO strategies designed to increase online brand presence, optimize for AI discovery engines, and drive organic traffic growth.
• Digital Advertising: Assist in formulating the annual digital advertising plan, identifying high-impact digital marketing opportunities, and executing and monitoring digital advertising campaigns.

Social Media Marketing

• Social Media Management: Develop and execute social media posts and campaigns, monitor industry trends, and actively engage in online conversations on behalf of the company.
• Audience Growth & Engagement: Track social KPIs while working to expand the company's following and maximize engagement across all active social media platforms (e.g., LinkedIn, Facebook, Instagram, TikTok, YouTube).
• Email Marketing: Develop, design, and deploy digital content for email newsletters and marketing e-blasts using marketing automation tools.
• Digital Media Development: Produce digital assets to support multi-channel marketing activities, including video content, presentations, photography, podcasts, and 3D illustrations.
• Asset Archiving: Responsible for organizing, maintaining, and archiving digital asset libraries to ensure team accessibility and brand consistency.

Brand Management

• Brand Guideline Alignment: Adhere to existing brand standards across all digital marketing channels.
• Event & Sponsorship Digital Support: Enhance company sponsorships, events, and trade show presence through strategic digital communication channels.