Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Position Summary
The Digital Marketing Specialist plans, executes, and optimizes digital marketing initiatives that drive brand awareness, lead generation, customer engagement, and revenue growth. This role manages digital campaigns across multiple channels, including email marketing, social media, search engine marketing (SEM), search engine optimization (SEO), content marketing, and marketing automation platforms.

Key Responsibilities
• Develop and execute integrated digital marketing campaigns aligned with business objectives.
• Manage and optimize SEO and SEM strategies to increase website traffic and lead generation.
• Create, schedule, and monitor content across social media channels.
• Develop and execute email marketing campaigns, nurture programs, and customer journeys.
• Analyze campaign performance using tools such as Google Analytics, marketing automation platforms, and social media analytics.
• Monitor key performance indicators (KPIs) and provide actionable recommendations for optimization.
• Collaborate with sales and product management to support go-to-market initiatives.
• Create digital advertising campaigns, including Google Ads, LinkedIn, and other paid media channels.
• Maintain website content and optimize user experience, conversion paths, and landing pages.
• Conduct market research and competitive analysis to identify opportunities and emerging trends.
• Manage campaign budgets and track return on investment (ROI).

Preferred Qualifications
• Degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in digital marketing, demand generation, or marketing communications.
• Experience with marketing automation platforms (Pardot and Salesforce Marketing Cloud).
• Proficiency with Google Analytics, Google Ads, SEO tools, and social media management platforms.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience managing content, email campaigns, and digital advertising programs.
• Excellent written and verbal communication skills.
• Graphic design experience with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar design tools.
• Ability to create and edit digital marketing assets, including social media graphics, email templates, infographics, banner ads, presentations, and web content.
• Understanding of branding, visual storytelling, layout design, and creative best practices across digital channels.