Digital Marketing Strategist

Job Description:
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1. Develop, execute, and manage digital marketing strategies and integrated marketing campaigns across various e-commerce platforms and digital channels to drive brand awareness, customer engagement, and online sales.
2. Coordinate with platform account managers on campaign submissions, banner placements, promotional mechanics, product nominations, and other marketplace initiatives.
3. Plan and execute promotional activities, including product bundles,campaign packages, voucher promotions, Gift-with-Purchase (GWP), Purchase-with-Purchase (PWP), flash sales, and seasonal campaigns to maximize sales performance.
4. Design and create marketing materials, including campaign banners,promotional posters, livestream covers, product images, social media content, and other digital marketing assets.
5. Ensure all marketing visuals, product content, and promotional copy are consistent with Airtumtec's brand identity and marketing guidelines.
6. Collaborate with the Marketing Executive to align e-commerce campaigns with social media marketing, website updates, email marketing (EDMs), and other digital marketing initiatives.
7. Create compelling product titles, listing descriptions, campaign headlines, livestream captions, promotional copy, and other marketing content to enhance customer engagement and conversions.
8. Manage campaign calendars and ensure the timely preparation, submission, and execution of all marketing assets and promotional activities.
9. Plan, manage, and optimize paid digital advertising campaigns across online and marketplace platforms to maximize return on investment (ROI) and campaign performance.
10. Monitor campaign performance, website traffic, conversion rates, and key marketing metrics, and provide data-driven recommendations for continuous improvement.
11. Conduct post-campaign performance reviews to evaluate the effectiveness of campaign visuals, promotional mechanics, product bundles, and marketing activities, and recommend improvements for future campaigns.
12. Conduct market research, competitor analysis, pricing reviews, and monitor emerging digital marketing, e-commerce, and consumer trends to identify new business opportunities.
13. Prepare regular marketing performance reports and present actionable insights and strategic recommendations to improve digital marketing effectiveness and online sales.

Job Requirements:

1. Diploma or Degree in Marketing, Digital Marketing,E-Commerce, Business, or a related field. Relevant experience in digitalmarketing, e-commerce, or marketplace operations will be an added advantage.
2. Proficient in Adobe Photoshop, Adobe Illustrator,Canva, and other graphic design tools to create promotional materials, digital advertisements, social media content, product images, and other marketing assets.
3. Familiar with major e-commerce platforms such asShopee, Lazada, TikTok Shop, Amazon, Shopify, and other online marketplaces.
4. Good understanding of digital marketing, e-commercemarketing, online merchandising, paid advertising, and promotional campaign execution.
5. Strong copywriting and content creation skills, with the ability to produce engaging marketing content that drives customerengagement and sales.
6. Strong organizational and project management skills,with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
7. Creative, detail-oriented, and analytical, withexcellent communication and problem-solving skills.
8. Self-motivated, proactive, and passionate about digital marketing, e-commerce, branding, and staying updated with the latest industry trends and consumer behaviour