Digital Marketing Technologist
Posted
ABOUT SELLMARK
Sellmark is committed to creating brands that foster memories and traditions by producing industry-leading outdoor lifestyle products. We promote a healthy outdoor lifestyle and drive innovation through positive leadership, strong ethics, and unwavering dedication. Our team-oriented culture encourages self-growth, mutual respect, and a passion for excellence, both at work and beyond. We seek individuals who bring passion to everything they do, instill confidence, trust, and respect, and inspire success while building strong relationships. If you're looking for a dynamic, professional, and supportive team, we’d love to have you join us.
JOB SUMMARY
The Digital Marketing Technologist is responsible for the performance, development, and continuous improvement of Sellmark's digital properties across multiple brands. This position combines search engine optimization, website development and maintenance, web analytics, digital advertising, and AI-enabled technology to improve digital performance and increase the Marketing team's ability to execute. The position works across Shopify, WordPress, and other web platforms and is expected to manage multiple projects simultaneously while taking ownership of projects from identification through completion.
ESSENTIAL DUTIES AND TASKS
- Own organic search performance, including keyword strategy, technical SEO, on-page optimization, internal linking, structured data, and technical audits.
- Build, maintain, and improve websites across Shopify, WordPress, and other platforms used throughout Sellmark's brand portfolio.
- Execute website builds, redesigns, migrations, landing pages, redirects, and other web-development projects.
- Monitor and improve website speed, Core Web Vitals, accessibility, uptime, security, and overall site health.
- Manage web analytics, including GA4, Google Tag Manager, event and conversion tracking, pixels, UTMs, and data integrity.
- Develop reporting that connects website traffic, conversions, channel performance, and revenue to actionable business recommendations.
- Manage and optimize digital advertising and related platforms, including Google Ads, Google Merchant Center, Google Business Profile, Meta Business Manager, and retargeting partners.
- Maintain product feeds, advertising account health, policy compliance, and resolution of platform suspensions or account issues.
- Use AI development and agent tools to build websites, scripts, automations, data processes, reporting solutions, and other digital tools.
- Identify and implement automation opportunities that eliminate repetitive work and improve Marketing efficiency.
- Evaluate emerging AI and digital technologies and implement tools that provide measurable value to the department.
- Manage multiple concurrent projects with clear priorities, documentation, communication, and follow-through.
- Work effectively with internal stakeholders, agencies, contractors, and vendors while maintaining ownership of results.
QUALIFICATIONS
- 3+ years of experience in SEO, web development, digital marketing technology, or a related field with demonstrated ownership of live commercial websites.
- Hands-on experience building and maintaining websites using Shopify and WordPress, with the ability to quickly learn additional platforms.
- Working knowledge of HTML and CSS with familiarity in JavaScript, Liquid, PHP, Git, and command-line tools sufficient to understand, modify, and troubleshoot web solutions.
- Demonstrated ability to use AI development tools to build, automate, troubleshoot, and accelerate technical work.
- Strong understanding of SEO fundamentals, technical SEO, website performance, and organic search strategy.
- Experience with GA4, Google Tag Manager, Google Search Console, conversion tracking, Google Ads, Google Merchant Center, Meta advertising platforms, or similar digital advertising systems.
- Strong analytical and problem-solving skills with the ability to translate data into recommendations and measurable improvements.
- Self-directed and organized, with the ability to independently manage multiple priorities and drive projects through completion.
- Strong written and verbal communication skills with the ability to clearly communicate technical information, project status, and recommendations.
Experience with multi-brand or multi-site environments, internal tools and automation, and the outdoor, optics, hunting, or shooting sports industries is helpful but not required.
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
- This position operates primarily in a professional, climate-controlled office environment.
- Prolonged periods of sitting or standing and working at a computer may be required.
- Must be able to lift up to 25 pounds as needed.
- Occasional travel may be required for industry trade shows, vendor meetings, or other business needs.
WORK SCHEDULE/HOURS
- This is a full-time, primarily in-office position based at Sellmark's Mansfield, Texas headquarters.
- Regular availability during Sellmark's normal business operations is required while recognizing projects, website deployments, technical issues, or business needs may occasionally require additional flexibility.
COMPETITIVE COMPENSATION, BENEFITS AND TRAINING
- Competitive salary based on experience.
- 401k match
- Excellent Medical, Dental, and Vision Insurance effective first of the month following 30 days.
- Generous paid time off.
- Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space. Initial intensive training program, continual professional training and career enhancement opportunities available.