Digital marketing 資深專員

〔Job purpose〕
The Digital Marketing role is responsible for driving the company’s digital presence and online engagement strategies to support corporate branding, product awareness, and physician education initiatives. This position manages and maintains the corporate website, product webpages, and professional social media platforms, including LinkedIn, ensuring content is accurate, engaging, and aligned with company messaging and compliance requirements.
The role supports digital campaign planning and execution, conference promotion, and development of physician-facing digital content to enhance market visibility and customer engagement. In addition, the position oversees website performance monitoring, SEO optimization, and digital analytics to improve user experience, content reach, and campaign effectiveness.

〔Working relationship〕
Working cross-functionally with marketing, medical affairs, product management, regulatory, and commercial teams, this role translates scientific and technical information into clear digital communication materials that support business growth and strengthen the company’s presence in precision medicine and oncology diagnostics.

〔Key accountabilities〕
1. Manage and optimize the company’s digital platforms, including the corporate website, product webpages, and social media channels.
2. Plan and execute digital marketing initiatives, including conference promotion, physician-facing digital campaigns, lead generation and online content development, to enhance market visibility and customer engagement.
3. Develop and maintain consistent corporate branding and messaging across digital platforms and communication materials to strengthen company identity, brand recognition, and market positioning
4. Monitor and analyze digital performance metrics, including SEO, website traffic, and campaign analytics, to improve digital effectiveness, user experience, and overall marketing impact

〔Requirements〕
1. Manage and optimize corporate website content, structure, and user journey
2. Explore digital touchpoints such as social media, email marketing, messaging… for branding exposure
3. Facilitate always-on media in selected markets to maintain brand awareness.
4. Support regional/local digital initiatives where applicable
5. Plan and execute content calendar (social media, blog, website)
6. Collaborate with medical, product, and commercial teams to develop accurate and compliant content and rollout across digital channels.
7. Develop patient education and disease awareness content where applicable
8. Support corporate public relations (PR) activities by aligning digital communication, website content, press releases, and social media messaging with corporate branding and external communication strategies.
9. Coordinate with external vendors, designers, agencies, or web developers for digital content creation, website updates, and campaign implementation when needed.
10. Stay updated on digital marketing trends, healthcare communication practices, and emerging digital tools to continuously improve digital engagement strategies.
11. Monitor digital KPIs (traffic, engagement, leads, conversions)
12. Provide insights and recommendations for optimization