DIGITAL MARKETRING

Job Description

Position: Digital Marketing Executive

Reports To: Managing Director (Initially); Marketing Head (Future Transition)

Direct Reports: None (Potential For Future Team Expansion)

Location: Vijayawada Corporate Office

Employment Type: Full-time (On-roll)

Responsibilities

• Digital Brand Engagement: Lead the Digital Presence for the brand, ensuring existing customers are engaged through digital platforms, primarily WhatsApp, followed by Instagram, Facebook, and other social media. Will be responsible for taking the brand to the market in a professional and engaging manner.
• Lead Generation & Conversion: Actively reach out to potential audiences to generate leads for the distributor network. Own the entire process of converting leads into opportunities and customers, ensuring digital efforts translate into business growth.
• Operational Reporting: Deliver comprehensive status updates on all digital activities, lead volume, and conversion metrics to the Managing Director on a daily, weekly, and monthly basis.
• Campaign Management: Support day-to-day digital marketing activities and execute campaigns to improve brand visibility. Coordinate the creation of content, including reels, videos, creatives, and basic blogs.
• Platform Maintenance: Update and maintain website content for products and offers. Perform basic on-page SEO and coordinate technical updates. Assist in monitoring paid digital campaigns, tracking spends, and performance metrics.
• Cross-Functional Coordination: Act as the primary liaison between the brand and the distributor network. Coordinate with sales and marketing teams for lead updates and work closely with designers, agencies, or vendors to ensure execution tasks are completed without delays.
• SOP & System Implementation: Design and implement Standard Operating Procedures (SOPs) for digital lead management. Improve efficiency through the use of automation tools and digital systems.

Qualifications, Skills & Traits

Education: MBA Specialisation in Marketing is mandatory.

Experience: 2 to 3 years of proven experience in a digital marketing or lead generation role.

Technical Skills: High proficiency in Excel and Google Sheets is mandatory. Experience in lead generation, social media management, and customer conversion. Exposure to Meta Business Suite, WhatsApp Business API, and CRM software Familiarity with analytics and reporting tools. Strong execution mindset and high attention to detail. High ownership and accountability for lead conversion targets. Excellent coordination and communication skills to act as a bridge between the brand and the customer.

Working Conditions

Work Model: On-site (Vijayawada Corporate Office).

Number of Working Days: 6 days per week. Office Timings: 9:00 AM – 7:00 PM

Holiday: Sundays.

Travel: No travel required; role is 100% office-based.

Environment: Fast-paced, results-driven environment focused on brand expansion and lead conversion.

Results and Growth Path

Success Metrics (Year 1): Accuracy: Achieve 90% accuracy across all lead tracking and conversion reporting.

Lead Generation: Consistently meet monthly lead targets for the distributor network. Task Efficiency: Maintain a clear log of digital postings and lead follow-ups to ensure zero backlog.

Career Progression: Digital Marketing Executive → Senior Digital Marketing Executive (1 to 2 Years) → Digital Marketing Manager (4 to 5 Years)

Compensation

CTC: 2.5 to ₹3.0 Lacs per annum

Probation Period: 6 months (confirmed as a permanent employee upon successful completion).

Benefits: Eligibility for Health Insurance after 2 years of continuous service.

KRA & KPI: Lead Generation & Customer Conversion (100%)

S - Specific: Coordinate with all stakeholders to execute digital strategies across WhatsApp, Instagram, and Facebook to generate leads for distributors and convert them into customers.

M - Measurable:90% accuracy rate in lead tracking and conversion reporting. Zero instances of delays in reaching out to leads or updating the distributor network.

A - Achievable: Resources provided: Direct reporting line to the Managing Director, digital marketing tools, and coordination authority.

R - Relevant: Directly supports the sales growth and brand expansion within the distributor network.

T - Time-bound: Daily/Weekly: Provide lead status and performance reports to the Managing Director, Monthly: Complete all monthly conversion targets and brand milestones.

Analogy for the Role: Think of the Digital Marketing Executive as the Digital Bridge of the company. While the Operations team builds the "goods," you are the bridge that connects those goods to the customers. You ensure the bridge is always open, easy to find, and leads the customer safely to their destination, ensuring no one gets lost along the way.

Digital Marketing is what turns brand ambition into reality. This role ensures that the brand doesn’t just look good—it attracts, engages, and converts consistently, building the digital backbone for a brand designed to scale.