Digital Media and Performance Marketing Specialist
The Digital Media and
Performance Marketing Specialist is responsible for planning, executing, and optimizing
paid media campaigns across multiple digital channels. This role focuses on
performance-driven advertising, ensuring maximum ROI through data-driven media
buying strategies. The ideal candidate has hands-on media buy experience with
platforms like Meta, Google, TikTok, X, programmatic platforms, etc.
Key
Duties and Responsibilities:
Media
Buying and Campaign Management:
· Plan, execute, and
optimize advertising campaigns across digital media platforms.
· Manage budget allocations, bidding strategies, and ad placements to maximize performance.
· Implement A/B tests on creatives, audience targeting, and ad formats to improve efficiency.
· Track, monitor, and adjust campaigns in real-time for optimal results.
· Manage budget allocations, bidding strategies, and ad placements to maximize performance.
· Implement A/B tests on creatives, audience targeting, and ad formats to improve efficiency.
· Track, monitor, and adjust campaigns in real-time for optimal results.
Performance
Analysis and Optimization:
· Analyze campaign
data and key performance indicators (KPIs) such as CTR, CPC, ROAS, and CPA.
· Provide weekly and monthly reports with actionable insights and recommendations.
· Optimize landing pages, ad copy, and audience segments to improve conversions.
· Work with analytics tools (Google Analytics, Meta Business Suite, etc.) to track users behavior.
· Provide weekly and monthly reports with actionable insights and recommendations.
· Optimize landing pages, ad copy, and audience segments to improve conversions.
· Work with analytics tools (Google Analytics, Meta Business Suite, etc.) to track users behavior.
Audience
Targeting and Segmentation:
· Develop audience
segmentation strategies using first-party data, lookalike audiences, and
behavioral targeting.
· Utilize targeting and remarketing strategies to re-engage potential customers.
· Optimize campaigns based on customer journey insights.
· Utilize targeting and remarketing strategies to re-engage potential customers.
· Optimize campaigns based on customer journey insights.
Creative
Strategy and Collaboration:
· Work closely with
the content and design teams to develop high-performing ad creatives.
· Provide feedback on ad formats, copy, and visuals based on campaign performance.
· Keep up with ad platform updates, new ad formats, and best practices.
· Provide feedback on ad formats, copy, and visuals based on campaign performance.
· Keep up with ad platform updates, new ad formats, and best practices.
Budget
and Cost Management:
· Manage campaign
budgets effectively to achieve maximum efficiency.
· Forecast digital media spend and expected returns based on historical performance.
· Ensure digital ad spend aligns with overall marketing objectives and ROI targets.
· Forecast digital media spend and expected returns based on historical performance.
· Ensure digital ad spend aligns with overall marketing objectives and ROI targets.
Tech and
Automation:
· Leverage
automation tools for campaign management (e.g., Google Ads Scripts, Meta
automated rules).
· Implement tracking pixels, conversion APIs, and event tracking for accurate measurement.
· Stay updated on changes in iOS, Android App tracking, cookie policies, and data privacy regulations.
· Implement tracking pixels, conversion APIs, and event tracking for accurate measurement.
· Stay updated on changes in iOS, Android App tracking, cookie policies, and data privacy regulations.
Requirements
Knowledge and Experience
· Bachelor’s degree in Marketing,
Advertising, Business, or a related field.
· 3+ years of experience in digital media buying, with a focus on performance marketing.
· Proficiency in paid media platforms (Google Ads, Meta Ads, TikTok Ads, DV360, etc.).
· Strong understanding of bid strategies, audience segmentation, and conversion tracking.
· Experience with Google Analytics, Meta Business Suite, and UTM tracking.
· Ability to analyze data and optimize campaigns for maximum ROI.
· Knowledge of programmatic advertising, retargeting, and attribution modeling is a plus.
· Certifications in Google Ads, Meta Blueprint, or programmatic platforms are a bonus.
· Language proficiency - English & Kiswahili (written & spoken)
· 3+ years of experience in digital media buying, with a focus on performance marketing.
· Proficiency in paid media platforms (Google Ads, Meta Ads, TikTok Ads, DV360, etc.).
· Strong understanding of bid strategies, audience segmentation, and conversion tracking.
· Experience with Google Analytics, Meta Business Suite, and UTM tracking.
· Ability to analyze data and optimize campaigns for maximum ROI.
· Knowledge of programmatic advertising, retargeting, and attribution modeling is a plus.
· Certifications in Google Ads, Meta Blueprint, or programmatic platforms are a bonus.
· Language proficiency - English & Kiswahili (written & spoken)
· Experience in the betting, fintech,
or e-commerce industries.
· Knowledge of affiliate marketing and SEO
· Familiarity with AdTech tools (e.g., Google Tag Manager, Looker Studio, DSPs).
· Knowledge of affiliate marketing and SEO
· Familiarity with AdTech tools (e.g., Google Tag Manager, Looker Studio, DSPs).