Digital Media and Performance Marketing Specialist
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Description
The Digital Media and
Performance Marketing Specialist is responsible for planning, executing, and optimizing
paid media campaigns across multiple digital channels. This role focuses on
performance-driven advertising, ensuring maximum ROI through data-driven media
buying strategies. The ideal candidate has hands-on media buy experience with
platforms like Meta, Google, TikTok, X, programmatic platforms, etc.
Key
Duties and Responsibilities:
Media
Buying and Campaign Management:
· Plan, execute, and
optimize advertising campaigns across digital media platforms.
· Manage budget allocations, bidding strategies, and ad placements to maximize performance.
· Implement A/B tests on creatives, audience targeting, and ad formats to improve efficiency.
· Track, monitor, and adjust campaigns in real-time for optimal results.
· Manage budget allocations, bidding strategies, and ad placements to maximize performance.
· Implement A/B tests on creatives, audience targeting, and ad formats to improve efficiency.
· Track, monitor, and adjust campaigns in real-time for optimal results.
Performance
Analysis and Optimization:
· Analyze campaign
data and key performance indicators (KPIs) such as CTR, CPC, ROAS, and CPA.
· Provide weekly and monthly reports with actionable insights and recommendations.
· Optimize landing pages, ad copy, and audience segments to improve conversions.
· Work with analytics tools (Google Analytics, Meta Business Suite, etc.) to track users behavior.
· Provide weekly and monthly reports with actionable insights and recommendations.
· Optimize landing pages, ad copy, and audience segments to improve conversions.
· Work with analytics tools (Google Analytics, Meta Business Suite, etc.) to track users behavior.
Audience
Targeting and Segmentation:
· Develop audience
segmentation strategies using first-party data, lookalike audiences, and
behavioral targeting.
· Utilize targeting and remarketing strategies to re-engage potential customers.
· Optimize campaigns based on customer journey insights.
· Utilize targeting and remarketing strategies to re-engage potential customers.
· Optimize campaigns based on customer journey insights.
Creative
Strategy and Collaboration:
· Work closely with
the content and design teams to develop high-performing ad creatives.
· Provide feedback on ad formats, copy, and visuals based on campaign performance.
· Keep up with ad platform updates, new ad formats, and best practices.
· Provide feedback on ad formats, copy, and visuals based on campaign performance.
· Keep up with ad platform updates, new ad formats, and best practices.
Budget
and Cost Management:
· Manage campaign
budgets effectively to achieve maximum efficiency.
· Forecast digital media spend and expected returns based on historical performance.
· Ensure digital ad spend aligns with overall marketing objectives and ROI targets.
· Forecast digital media spend and expected returns based on historical performance.
· Ensure digital ad spend aligns with overall marketing objectives and ROI targets.
Tech and
Automation:
· Leverage
automation tools for campaign management (e.g., Google Ads Scripts, Meta
automated rules).
· Implement tracking pixels, conversion APIs, and event tracking for accurate measurement.
· Stay updated on changes in iOS, Android App tracking, cookie policies, and data privacy regulations.
· Implement tracking pixels, conversion APIs, and event tracking for accurate measurement.
· Stay updated on changes in iOS, Android App tracking, cookie policies, and data privacy regulations.
Requirements
Knowledge and Experience
· Bachelor’s degree in Marketing,
Advertising, Business, or a related field.
· 3+ years of experience in digital media buying, with a focus on performance marketing.
· Proficiency in paid media platforms (Google Ads, Meta Ads, TikTok Ads, DV360, etc.).
· Strong understanding of bid strategies, audience segmentation, and conversion tracking.
· Experience with Google Analytics, Meta Business Suite, and UTM tracking.
· Ability to analyze data and optimize campaigns for maximum ROI.
· Knowledge of programmatic advertising, retargeting, and attribution modeling is a plus.
· Certifications in Google Ads, Meta Blueprint, or programmatic platforms are a bonus.
· Language proficiency - English & Kiswahili (written & spoken)
· 3+ years of experience in digital media buying, with a focus on performance marketing.
· Proficiency in paid media platforms (Google Ads, Meta Ads, TikTok Ads, DV360, etc.).
· Strong understanding of bid strategies, audience segmentation, and conversion tracking.
· Experience with Google Analytics, Meta Business Suite, and UTM tracking.
· Ability to analyze data and optimize campaigns for maximum ROI.
· Knowledge of programmatic advertising, retargeting, and attribution modeling is a plus.
· Certifications in Google Ads, Meta Blueprint, or programmatic platforms are a bonus.
· Language proficiency - English & Kiswahili (written & spoken)
· Experience in the betting, fintech,
or e-commerce industries.
· Knowledge of affiliate marketing and SEO
· Familiarity with AdTech tools (e.g., Google Tag Manager, Looker Studio, DSPs).
· Knowledge of affiliate marketing and SEO
· Familiarity with AdTech tools (e.g., Google Tag Manager, Looker Studio, DSPs).