Digital Media Marketing Executive

Location

Dubai, UAE

Department

Marketing & Business Development

Experience

2–5 years

Employment type

Full time

Job purpose

Responsible for planning, executing, and managing digital marketing campaigns across various platforms, analyzing campaign performance, and contributing to the company’s marketing and branding strategy.

Key responsibilities

• Plan, develop, execute, and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other platforms.
• Manage company social media accounts and regularly create engaging content.
• Handle SEO, SEM, email marketing, and online advertising campaigns.
• Manage advertising budgets, keyword research, ad copy creation, and campaign performance tracking.
• Conduct market research and competitor analysis to identify target audiences and brand opportunities.
• Monitor website traffic and improve search engine rankings.
• Create marketing calendars and coordinate promotional activities.
• Coordinate influencer marketing campaigns and track campaign performance and ROI.
• Support trade marketing campaigns across various channels.
• Track and analyze campaign performance, including website traffic, leads, social media engagement, and ROI, using Google Analytics.
• Monitor brand mentions and online reviews.
• Design marketing materials and coordinate with designers, content creators, and external agencies.
• Support branding, lead generation, and customer engagement initiatives.
• Prepare regular performance reports for management.
• Stay updated with the latest digital marketing trends and best practices.

Desired candidate profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• 2–5 years of relevant digital marketing experience.
• Strong expertise in Google Ads, Google Analytics, Meta Ads Manager, SEO, and SEM.
• Good understanding of social media marketing, content creation, community management, and paid advertising.
• Excellent written and verbal communication skills. Arabic is an added advantage.
• Strong analytical, creative, and problem-solving skills.
• Proficiency in MS Office.
• Knowledge of Canva, Adobe Creative Suite, or similar design tools is an advantage.
• Experience with CRM and marketing automation tools is preferred.
• Knowledge of PPC advertising, data analysis, and reporting.