Digital Paid Media Account Manager

The candidate will act as the primary day-to-day contact between HyperForge and the brands it services, owning both the account relationship and the hands-on execution of paid media. This role sits across HyperForge's portfolio of internal FrontierCo brands, including ALDO, Pringle of Scotland, Destinations, and OutaniquaBound, guiding each brand's paid media strategy and budget while personally placing and managing campaigns, ensuring all work is delivered on strategy, on time, and on budget.

Reports to: Account Director / Head of Brand Services, HyperForge

Key Responsibilities:

● Own the day-to-day relationship with assigned brands, acting as the main point of contact for briefs, updates, and feedback.

● Develop and guide paid media strategy for each brand, including channel mix, targeting, and campaign approach across Meta, Google, and Pinterest.

● Own budget management for assigned brands — proposing monthly/campaign budgets, allocating spend across channels, and tracking pacing against targets.

● Set up, launch, and manage paid media campaigns directly in Meta Ads Manager, Google Ads, and Pinterest Ads, including audience builds, creative trafficking, and ongoing optimisation.

● Translate brand briefs into clear, actionable scopes of work for the creative, media, digital, and production teams.

● Manage campaign timelines end-to-end, keeping internal teams and brands aligned on deadlines, dependencies, and deliverables.

● Coordinate with strategy, creative, paid media, and social teams to ensure work delivered is aligned with each brand's strategy and tone of voice.

● Prepare and manage project estimates, budgets, and job bags, tracking spend against approved scopes.

● Run status meetings, WIPs, and brand check-ins, circulating clear notes and next steps.

● Review creative and campaign output before it goes to brands, checking against the brief and brand guidelines.

● Own reporting on paid media and campaign performance, pulling together results, budget spend, and insights for brand-facing updates and optimisation recommendations.

● Flag risks, delays, or scope changes early, and manage resolution with internal teams and brands.

● Build strong working relationships with brand-side marketing teams, understanding each brand's goals, calendar, and priorities.

● Support new business and upsell opportunities within existing brand accounts.

Requirements

● Degree/Diploma in Marketing, Business, Communications, or related fields.

● 2+ years' experience as an Account Manager or Account Executive within a digital or creative agency.

● Hands-on experience planning, setting up, and managing paid media campaigns in Meta Ads Manager and Google Ads; Pinterest Ads experience advantageous.

● Proven experience managing media budgets, including spend allocation, pacing, and reporting against KPI and ROI targets.

● Strong project management and organisational skills, with the ability to run multiple accounts and deadlines at once.

● Confident, clear communicator, comfortable presenting to brands and pushing back on scope where needed.

● Detail-oriented, with a good eye for creative and campaign quality control.

● Commercially minded, with experience managing budgets and job costings.

● Excellent knowledge of MS Office and collaboration tools such as Miro and FigJam.

● Passion for retail, fashion, and lifestyle brands.

Career Progression Opportunities

● Senior Account Manager

● Account Director

● Group Brand Services Lead

● Group Project Coordinator