Digital Performance Marketing Head

POSITION OVERVIEW

The Performance Digital Marketing Head will lead PRIME Philippines’ digital growth strategy, with a strong focus on performance marketing, lead generation, customer acquisition, conversion, and measurable business results.

This role is responsible for developing and executing data-driven digital campaigns that generate qualified leads, strengthen PRIME Philippines’ market presence, and support the company’s brokerage, research & advisory, and other business units.

The ideal candidate is a strategic and commercially minded digital marketing leader who understands that successful marketing goes beyond impressions and engagement—it must translate into qualified opportunities, client acquisition, revenue, and business growth.

KEY RESPONSIBILITIES

1. Performance Marketing Strategy

• Develop and lead PRIME Philippines’ and other GOCs overall performance digital marketing strategy aligned with business and revenue objectives.
• Build digital acquisition strategies across Google, Meta, LinkedIn, TikTok, and other relevant platforms.
• Develop campaigns for different business lines, target markets, properties, services, and client segments.
• Establish clear acquisition funnels from awareness → lead generation → qualification → conversion.
• Continuously optimize campaigns based on performance, audience behavior, and business results.

2. Lead Generation & Conversion

• Own digital lead generation initiatives and establish strategies to consistently increase the volume and quality of leads.
• Develop landing pages, lead forms, remarketing campaigns, and conversion-focused digital assets.
• Work closely with Brokerage, Leasing, GreatWork, Research & Advisory, and other business teams to ensure leads are properly qualified and converted.
• Monitor lead quality, conversion rates, cost per lead, cost per acquisition, and revenue contribution.
• Identify opportunities to improve the customer journey and reduce lead drop-off.

3. Paid Media & Campaign Management

• Plan, manage, and optimize paid media budgets across relevant digital platforms.
• Develop campaign objectives, audience segmentation, media plans, bidding strategies, and budget allocation.
• Conduct A/B testing of creatives, audiences, messaging, landing pages, and campaign structures.
• Monitor campaign performance and take immediate action when campaigns are underperforming.
• Ensure marketing spend is optimized toward the highest-performing channels and audiences.

4. Data, Analytics & Performance Reporting

• Establish and monitor key digital marketing KPIs and dashboards.
• Analyze campaign data, traffic sources, audience behavior, lead quality, conversion, and ROI.
• Provide management with regular reports and actionable insights on digital performance.
• Translate marketing data into clear business recommendations and growth opportunities.
• Develop attribution and tracking mechanisms to determine which campaigns and channels contribute to actual business results.

5. Digital Strategy & Content Collaboration

• Partner with the Creative and Content teams to develop high-converting content and campaign assets.
• Provide data-driven insights on what content, messaging, and creative formats generate the strongest results.
• Ensure digital campaigns reflect PRIME Philippines’ positioning as a leading real estate consultancy and advisory firm.
• Develop campaigns that communicate PRIME’s expertise, market intelligence, properties, services, and client success stories.

6. CRM, Marketing Automation & Lead Nurturing

• Develop strategies for lead nurturing through email, CRM, remarketing, and other digital channels.
• Work with HR/IT/Business Development teams where necessary to improve digital systems, tracking, CRM integration, and lead management.
• Establish lead scoring, segmentation, and automated follow-up strategies where applicable.
• Improve the handoff process between Marketing and Sales/Business Development teams.

7. Market & Audience Intelligence

• Monitor digital trends, competitor campaigns, consumer behavior, and emerging platforms relevant to the real estate industry.
• Conduct audience research to identify new market segments and acquisition opportunities.
• Use market and campaign data to refine targeting and positioning.
• Identify opportunities to leverage PRIME Philippines’ proprietary market knowledge and real estate insights as digital marketing assets.

8. Team Leadership & Cross-Functional Collaboration

• Lead, coach, and develop the digital marketing/performance marketing team.
• Set clear objectives, KPIs, priorities, and performance standards for the team.
• Manage external agencies, freelancers, media partners, and technology providers when necessary.
• Work closely with senior management and business heads to align marketing initiatives with commercial priorities.
• Foster a culture of testing, accountability, innovation, and data-driven decision-making.

KEY PERFORMANCE INDICATORS (KPIs)

The success of the Performance Digital Marketing Head will be measured through:

• Qualified leads generated
• Cost per Lead (CPL)
• Website traffic and conversion rate
• Lead quality and closing rate.
• Performance against approved digital marketing budget
• Growth of digital acquisition channels

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• At least 10 years of experience in digital marketing, with significant experience in performance marketing and lead generation.
• At least 5 years in a leadership or managerial capacity.
• Strong experience managing paid digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Demonstrated experience in lead generation, conversion optimization, analytics, and digital acquisition.
• Strong understanding of marketing funnels, customer acquisition, attribution, remarketing, and campaign optimization.
• Experience working with Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, CRM platforms, dashboards, and other marketing technologies.
• Strong analytical and commercial mindset with the ability to connect marketing activities to revenue outcomes.
• Excellent communication, presentation, project management, and stakeholder management skills.

PREFERRED EXPERIENCE

Experience in any of the following industries is highly preferred:

• Real estate
• Property brokerage
• Commercial real estate
• Property development
• B2B services
• Professional services
• Business-to-business lead generation
• High-value or long-cycle sales environments

Experience marketing high-value services or products with longer sales cycles is a strong advantage.

IDEAL CANDIDATE

We are looking for a growth-oriented digital marketing leader who is comfortable working in a fast-paced and entrepreneurial environment.

You should be someone who:

• Thinks beyond likes, views, and impressions.
• Understands how digital marketing drives business and revenue.
• Is highly comfortable with numbers, analytics, and performance dashboards.
• Makes decisions based on data but understands the importance of strong creative execution.
• Is willing to test, learn, optimize, and continuously improve.
• Can translate complex data into clear business recommendations.
• Can work closely with sales and business leaders.
• Has the leadership capability to build a high-performing digital marketing function.
• Is proactive, commercially minded, and comfortable taking ownership of results.

WHY JOIN PRIME PHILIPPINES?

This is an opportunity to build and lead the digital growth engine of a growing real estate consultancy.

You will have the opportunity to shape how PRIME Philippines reaches property owners, investors, occupiers, business leaders, and other key decision-makers across the Philippine real estate market.

This is not simply a role focused on maintaining social media presence. You will be responsible for turning digital channels into measurable business opportunities and helping PRIME Philippines scale through data-driven growth.