Digital Performance Marketing Manager (In-House & Client Growth Lead)
Role Overview
This dual-impact role is designed for a performance marketer with strong leadership ambitions. You will manage and scale Mirae Advisory’s internal lead-acquisition engine while simultaneously taking ownership of setting up, fronting, and commercializing our new digital marketing service line for SME clients. You will have a clear career runway to build, lead, and grow a dedicated division within the firm.
Key Responsibilities
1. Internal Campaign Strategy & Lead Generation
In-House Growth: Plan, execute, and scale paid digital acquisition campaigns across Meta, Google Ads, LinkedIn, and TikTok to fuel lead pipelines for Mirae Advisory’s internal financial advisory and corporate teams.
Conversion & Funnel Optimization: Run continuous A/B testing on ad creatives, landing pages, and audience targeting to maximize Return on Ad Spend (ROAS) and drive down Cost Per Acquisition (CPA).
Analytics & ROI Tracking: Monitor and optimize campaign performance using GA4, Meta Business Suite, and CRM tools to deliver predictable, data-backed ROI.
2. Strategic Setup & Leadership of New B2B Division
Division Launch & Management: Architect, launch, and front a new digital marketing service unit tailored to the acquisition and growth needs of SME clients.
Client Engagement & Advisory: Serve as the primary digital strategist for SME clients—consulting on campaign setup, funnel strategy, media spending, and conversion rate optimization.
Service Execution & Delivery: Oversee campaign execution and media planning for client accounts, ensuring consistent delivery of target KPIs and client retainers.
Business Development Support: Work alongside leadership to package digital marketing service offerings, pitch pitches to prospective SME clients, and grow the client portfolio.
3. Compliance, Operations & Reporting
Ensure all marketing strategies, client campaigns, and advisory content strictly comply with relevant industry guidelines and Singapore advertising regulations.
Establish SOPs, client reporting templates, and campaign analytics structures for the new business arm.
Key Requirements
Education: Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Business, or a related field.
Experience:
Minimum 3–5 years of general professional working experience in B2B, account management, sales, or business consultancy
Strong interest and foundational knowledge in digital tools, growth marketing, and media analytics."
Experience handling B2B/SME client acquisition or marketing for professional/financial services is a strong advantage.
Leadership & Entrepreneurial Mindset:
Strong business acumen with the confidence to pitch, advise, and front strategies in front of executive stakeholders and external SME clients.
High level of ownership, adaptability, and desire to build a new business arm from the ground up.