Digital Product Analyst 數位產品分析

數位產品分析 Digital Product Analyst

將與資訊經理及總公司資訊產品管理團隊密切合作，協助推動數位產品開發、功能優化及日常營運維護，並將業務與使用者需求轉化為具體可執行的產品需求。此職位需與 UX/UI、業務、行銷、顧客服務、資訊分析師及技術開發團隊跨部門合作，持續提升美樂家網站與數位產品的效能及使用者體驗。

主要職責

• 與總公司資訊產品管理團隊合作，執行產品策略與全球產品發展藍圖。
• 蒐集、分析並定義業務與產品需求，將產品概念轉化為具體可執行的功能需求。
• 撰寫及維護產品需求文件，包括需求規格、流程圖、使用案例等。
• 協調 UX/UI、業務、行銷、顧客服務、資訊分析及開發團隊，釐清需求並推動功能開發。
• 支援新產品、新功能及既有功能優化，並追蹤開發進度與版本發布。
• 維護數位產品日常營運效能，處理產品問題及臨時性、緊急性需求。
• 蒐集並整理使用者及各部門回饋，提出產品改善及顧客體驗優化建議。
• 評估新舊功能成效，追蹤產品 KPI 及相關數據，並提出改善方案。
• 規劃使用者驗收測試（UAT），協調相關部門完成測試與驗收。
• 與專案經理、資訊分析師及技術開發團隊密切合作，確保專案依敏捷開發方式順利執行。
• 定期向總公司產品管理團隊及管理階層報告產品績效、問題與改善建議。
• 能獨立處理產品需求，並主導影響產品發展的跨部門溝通與討論。

The Digital Product Analyst works closely with the IT Manager and Headquarter IT Product Management team to support digital product development, feature enhancements, and ongoing product operations.
This role translates business and user needs into clear and actionable product requirements, while collaborating with UX/UI, Sales, Marketing, Customer Care, Business Analysts, and Development teams to continuously improve Melaleuca’s websites, digital products, and overall user experience.

Key Responsibilities

• Work closely with Headquarter IT Product Management to execute product strategies and global product roadmaps.
• Gather, analyze, and define business and product requirements, translating high-level concepts into actionable functional requirements.
• Develop and maintain product documentation, including requirements, specifications, flowcharts, and use cases.
• Collaborate cross-functionally with UX/UI, Sales, Marketing, Customer Care, Business Analysts, and Development teams to clarify requirements and drive execution.
• Support new product development, feature enhancements, functionality improvements, and product releases.
• Maintain day-to-day product performance and respond to operational issues and urgent business needs.
• Collect and consolidate stakeholder and user feedback, identifying opportunities for product and customer experience improvement.
• Evaluate new and existing features, monitor product KPIs and metrics, and drive continuous improvement.
• Develop User Acceptance Testing (UAT) plans and coordinate testing with appropriate business stakeholders.
• Work closely with PMO, Business Analysts, and Development teams to support agile execution of new features and issue resolution.
• Provide product performance updates and recommendations to Headquarter Product Management and senior leadership.
• Independently define product requirements and lead cross-functional discussions that impact product development.