Digital Product Manager

Role Summary

Coway Thailand is seeking a Digital Product Manager to lead the end-to-end lifecycle of digital products across e-commerce website, mobile applications, payment / subscription solutions , and internal system. This role drives product strategy, roadmap execution, cross-functional collaboration, vendor management and continuous optimization to deliver business growth.

Key Responsibilities

1. Strategy & Product Roadmap

• Define and own the digital product strategy and roadmap across e-commerce platforms, mobile applications, payment gateway, recurring/ subscription system, ERP integration and internal systems.

• In depth experience in Led end-to-end execution of the SDLC, translating business requirements into technical workflows and wireframes, overseeing engineering sprints, directing UAT, and driving post-launch monitoring to continuously optimize system performance.

• Translate business priorities into product initiatives and execution plans, balancing customer needs, cross functional requirements, business value, and technical feasibility.

• Partner with Product Owners / Product Manager to prioritize product backlog and roadmap initiatives, ensuring alignment with strategic objectives.

• Monitor product performance (e.g., conversion rate, payment success rate, feature adoption) and to identify and ship iterative product improvements.

2. Product & System Oversight

• Maintain a strong understanding of digital platform architecture, system integrations, and data flows across business-critical systems.

• Evaluate business and technical impacts and guide system improvement and scalability by understanding dependencies, customer experience, and current operational requirements.

• Maintain accurate documentation for product decisions, system architecture, and operational status.

• Ensure compliance with Thailand's PDPA and payment security requirements for customer and payment data.

3. Vendor & Partner Management

• Lead vendor selection, contract negotiation and performance evaluation.

• Review and challenge vendor-proposed technical solutions to ensure business and technical alignment.

• Manage vendor budgets and optimize costs while maximizing service value.

• Managed third-party vendor deliverables through strict SLA monitoring, resolving technical blockers and implementing structured feedback loops to ensure on-time, high-quality execution.

4. Delivery & Quality Governance

• Oversee product delivery plans, project timelines, risks, dependencies, and release readiness.

• Coordinate product releases across PO/PM , vendors, QA, and business stakeholders.

• Resolve cross-functional issues proactively to ensure smooth delivery and reduce rework.

5. Team Leadership & Stakeholder Management

• Lead, coach, and develop team members while fostering a high-performing and collaborative culture.

• Provide direction and decision-making support to PO/PM and project teams throughout product delivery.

• Lead the communication strategic priorities, key decisions, and project updates across stakeholders.

• Remove blockers and ensure teams have the resources and alignment needed for successful execution.

• Manage hiring, performance, succession planning, and leadership reporting for the team.

Qualifications

• Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field.

• 8+ years of direct experience in digital product management, product strategy, project management, or leadership roles within e-commerce website, application, payments, or fintech

• Proven experience managing digital products throughout the full product lifecycle, including product strategy, roadmap planning, delivery, launch, and team management.

• Strong understanding of digital product management, system integrations, payment gateways, recurring billing, APIs, and Agile delivery methodologies is a must.

• Experience leading cross-functional teams and collaborating with Product Owners, Engineering, UX/UI, QA, business stakeholders, and external vendors.

• Demonstrated experience in vendor management, contract negotiation, SLA governance, budget planning, and cost management.

• Strong analytical, stakeholder management, and communication skills, with the ability to make data-driven product decisions.

• Excellent written and verbal communication in Thai and English; Korean proficiency is an advantage.