Digital Product Manager
Summary
Digital Product Manager who owns the end-to-end digital experience of Our Place's DTC ecommerce site — running CRO/A/B testing, defining roadmaps, writing specs, and shipping site improvements with engineering, design, and marketing. Stack includes Shopify, Klaviyo, Amplitude/GA4, and AI tools. Hybrid role from the West LA office (Tue/Thu in-person).
What you’d do at Our Place
Strategy & Roadmapping
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Define success metrics for all major product areas (PDP, cart, checkout, collection pages) and track performance against them
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Partner with brand, marketing, and retention teams to align product initiatives with broader campaign and growth strategy
Experimentation & Optimization
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Manage the Conversion Rate Optimization (CRO) and A/B testing program end-to-end — hypothesis formation, test design, statistical validation, and post-launch analysis
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Develop a structured experimentation backlog using frameworks like RICE to score and sequence tests
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Synthesize quantitative signals (Amplitude, site analytics) with qualitative inputs (customer research, CX feedback) to identify high-impact opportunities
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Leverage AI tools to accelerate discovery, synthesize research, and pressure-test hypotheses
Discovery & Delivery
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Own discovery for new features and integrations — from problem definition and user research through requirements, scoping, and handoff
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Write clear product specs and briefs that engineering and design can execute without ambiguity
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Drive sprint ceremonies and maintain a healthy, prioritized backlog
Cross-Functional Collaboration
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Serve as the liaison between Engineering, Design, Marketing, CX, and Operations, surfacing blockers, driving alignment, and keeping work on track
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Communicate roadmap priorities and trade-offs clearly to leadership and stakeholders
Quality & Operational Excellence
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Manage New Product Introduction (NPI) and sale launches
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Establish and maintain QA standards for site deployments, promotions, and third-party integrations
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Maintain the digital product knowledge base, documentation, SOPs, and post-mortems
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Own bug reporting and new feature intake requests
Who you are
- 4–6 years of product management experience at an ecommerce, DTC, or consumer tech company
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Familiarity with Shopify and the DTC tech stack (Klaviyo, loyalty platforms, third-party app integrations)
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Demonstrated ability to own and ship product end-to-end, from discovery to post-launch measurement
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Strong experimentation instincts: comfortable designing tests, reading results, and making calls under uncertainty
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Proficiency with product analytics tools (Amplitude, GA4, or equivalent), able to self-serve data and build hypotheses independently
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Experience managing complex cross-functional projects with multiple stakeholders and competing priorities
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Clear, direct written and verbal communication, equally comfortable in a Figma file, a Slack thread, or a leadership readout
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Fluency with prompt engineering or building lightweight AI-powered workflows (Claude, ChatGPT, Perplexity, etc.)
Nice to Have
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Experience with price testing or personalization platforms
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Exposure to UX research methods, usability testing, customer interviews, heuristic review
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Working knowledge of HTML/CSS or ability to read front-end code (not required to write it)
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Experience evaluating or deploying AI-native ecommerce features (semantic search, dynamic merchandising, LLM-powered chat/support)
What we offer at Our Place
- Competitive pay and real-deal equity — we want you to have a slice of what we’re building together
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A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan
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Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best
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Plenty of time off — generous PTO, and synchronized time off (we all log off together so you can actually rest)
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We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered
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All the kitchen treats — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home
- A workspace worth leaving your house for — a beautiful office with a creative studio, multiple kitchens, and plenty of room for big ideas
- Tuesday lunches — catered meals so you can catch up with your teammates over something delicious
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A culture of connection — team events, activities, and an annual company retreat because we like hanging out together
- A team full of kind, thoughtful humans who actually care — because the people make this place
As published by lever
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Portfolio URL, Other website, What is your age range?, I identify my ethnicity asSelect all that apply, What gender do you identify as?