Digital Product Manager
The Boelter Companies Digital Product Manager
Digital Product Manager – Growth Boelter | Pewaukee, WI | Full-TimeBelong to the Boelter community that brings people together...We value the individual where your unique perspective builds a stronger community and fuels our passion for authentic relationships.For 95+ years, Boelter has helped customers create unforgettable experiences across the restaurant supply, hospitality, and beverage industries — from commercial kitchen design to tabletop styling. We're looking for a Digital Product Manager to join our Digital Product Team and drive commerce, growth, and revenue outcomes across our digital ecosystem.About the RoleThis role owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels — from themoment a customer discovers Boelter online through final purchase.What You'll DoOwn the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targetsManage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI PlanningServe as the key liaison between business stakeholders and product/engineering teamsManage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversionOwn onsite search performance, including relevance tuning, faceted filtering, and search-driven revenueDrive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaborationSet UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineeringLead a continuous experimentation roadmap using analytics, heatmaps, and user researchDevelop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogsSuccess MetricsOnline revenue growth, funnel conversion by stage, search conversion rate, recommendation-attributed revenue, AOV, customer acquisition/retention, CLV, and experiment win rate