Digital Readiness Champion
Summary
Coach and train ad-tech sales teams to sell digital products, run onboarding, and drive adoption without carrying a personal sales book.
The Digital Readiness Champion (DRC) is a pure enablement and coaching role. The DRC joins along on calls to help reps prepare, close, present digital presentations. They join regional team meetings to keep digital top-of-mind, help onboard new reps with digital training, and delivers ongoing training and coaching to both the legacy and digital team. The DRC does not carry a personal sales book and does not sell for their own account — their entire value is the multiplier effect of lifting the whole legacy team's digital production. This is a credibility-driven role: the DRC must be experienced enough that reps respect and learn from them.
Key Responsibilities:
- Join legacy rep calls to help close digital business — objection handling, proposals, pitch support.
- Join regional team meetings to keep digital top-of-mind and build momentum.
- Deliver training & coaching — build digital sales playbooks, onboarding materials, and ongoing skills development.
- Drive legacy rep penetration — grow the % of legacy reps actively selling digital
- Support the digital channel — help reps with retention, renewals, upsells, and product integration.
- Report on adoption and results — track rep activation, penetration, and digital production lift for leadership.
- Digital Onboarding — Train all new digital Account Executives on products and go-to-market strategy.