Digital Recruitment Marketing Specialist

Are you a marketer who loves building campaigns that deliver measurable impact? Orion Talent is seeking a Digital Recruitment Marketing Specialist to design and execute integrated marketing campaigns that connect great companies with top talent. In this role, you will lead digital advertising, content creation, and employer brand initiatives across LinkedIn, Meta, and other channels while also incorporating traditional tactics like billboards, OOH advertising, radio, and collateral. You will bring your marketing expertise to a growing team where creativity, analytics, and execution come together to fuel hiring success.?

KEY RESPONSIBILITIES:

• Plan, launch, and optimize paid campaigns on LinkedIn, Meta (Facebook & Instagram), and other digital channels to attract top talent and promote client employer brands.
• Develop and deliver campaigns that combine digital and traditional tactics (billboards, flyers, print collateral, local sponsorships) to maximize reach and impact.
• Create engaging, on-brand creative for ads, social media, landing pages, and email campaigns; design graphics and visuals in Canva.
• Translate client hiring needs into compelling marketing strategies that build awareness, generate candidate pipelines, and strengthen employer brand positioning.
• Monitor campaign performance, analyze digital marketing metrics, and provide actionable insights to improve ROI and optimize future campaigns.
• Stay up to date with digital marketing best practices, recruitment marketing innovations, and new advertising formats to recommend improvements.
• Partner with recruiters, account managers, and clients to align marketing initiatives with hiring priorities and deliver measurable results.