Digital/SEO/SEA & AI Specialist - EU
Posted Updated 5
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Responsibilities
- Develop and execute SEO strategies (on-page, off-page, technical) to improve organic visibility and rankings
- Conduct keyword research and competitor analysis to identify growth opportunities
- Create and optimize high-quality, SEO-friendly content aligned with search intent and brand voice.
- Monitor and analyze performance metrics (traffic, rankings, conversions) and provide actionable insights.
- Collaborate with developers and marketers to improve technical SEO, site performance, and user experience.
- Implement automation and AI-driven processes to increase efficiency and scalability
- Stay up-to-date with SEO trends, algorithm updates, and AI developments, ensuring compliance and best practices
- Conduct keyword, trend, and competitor analysis
- Education and Qualifications
- Bachelor’s degree in business administration, digital marketing, computer science, or related field or equivalent work experience
- 3-5+ years’ experience in project management in a manufacturing distribution environment
- Proven experience in SEO/SEA and digital marketing (tools such as: Google Analytics)
- Experience with SAP, eCommerce ops excellence, customer facing marketing and Microsoft products
- Hands-on experience with AI tools and marketing technologies
- Basic knowledge of HTML, CSS, and web technologies.
- Strong analytical, problem-solving, and communication skills.
- Fluent in (speaking and writing)
- o Mandatory: English
- o Preferable: German or additional language skills within the EMEA region are a plus
- Skills and Competencies
- Understanding of complicated technical products and aftermarket knowledge
- Excellent written and verbal skills
- Excellent analytical skills
- Demonstrated ability to be proactive and think forward
- Able to effectively interface with other disciplines in the organization to achieve result
- Demonstrated ability to drive results
- Strong team collaboration skills in a global, remote environment, with a proactive and eager-to-learn mindset