Digital Strategist - Digital Marketing

Colab Digital Strategist - Digital Marketing

Job description:

COLAB is looking for an experienced Digital Strategist to join our team remotely.

Develop and execute comprehensive digital marketing strategies aligned with client goals and business objectives.
Conduct market, competitor, audience, and keyword research to identify growth opportunities.
Develop channel strategies across SEO, paid media, content, social media, and other digital marketing channels as required.
Translate data and insights into clear strategies, priorities, and actionable recommendations.
Continuously evaluate campaign and channel performance and optimize strategies based on results.

Oversee SEO strategies, including technical SEO, on-page SEO, local SEO, content, and off-page activities.
Identify opportunities to improve organic visibility, traffic, leads, and conversions.
Review SEO performance and ensure recommendations are aligned with overall digital strategy.
Work closely with SEO specialists and content teams to ensure effective execution.

Manage multiple client projects and ensure deliverables are completed accurately and on time.
Coordinate with SEO specialists, paid media specialists, content writers, designers, developers, and account managers.
Maintain clear project priorities, timelines, dependencies, and ownership.
Identify potential delays or blockers early and take appropriate action to keep projects on track.
Ensure client requirements and agreed scopes are clearly understood and delivered.

Establish and monitor KPIs based on client objectives and agreed strategies.
Track performance using Google Analytics 4, Google Search Console, Google Ads, Semrush, Ahrefs, and other relevant platforms.
Ensure deliverables and performance targets are consistently tracked and met.
Analyze performance data, identify gaps, and recommend corrective actions.
Prepare clear performance reports highlighting key results, insights, challenges, and next steps.

Communicate strategy, performance, priorities, and recommendations clearly to internal teams and clients.
Participate in client meetings and confidently explain digital marketing performance and strategy.
Ensure all teams remain aligned with client objectives, timelines, and KPIs.
Provide strategic guidance and support to team members where required.

Requirements

3+ years of experience in digital marketing, digital strategy, SEO, or a related field.
Strong understanding of SEO and broader digital marketing channels.
Proven experience managing multiple projects, clients, or marketing workstreams.
Strong project management and organizational skills.
Experience defining, tracking, and achieving KPIs and client deliverables.
Strong analytical and problem-solving skills.
Experience with GA4, Google Search Console, Semrush, Ahrefs, or equivalent tools.
Excellent written and verbal English communication skills.
Strong client-facing and presentation skills.
Digital marketing agency experience is required.

Experience managing cross-functional marketing teams.
Experience working with US-based clients.
Familiarity with paid media, content marketing, social media, CRM, and conversion optimization.
Experience using project management platforms such as Asana, Trello, or ClickUp.