Digital Strategy Manager

We are a digital marketing agency founded in 2012, specializing in local SEO for home service businesses such as roofing, plumbing, HVAC, remodeling, and construction companies. With a team of 26+ across the U.S. and Latin America and over 200 active clients, we help our clients understand and grow through marketing that actually moves the needle. We also manage white label fulfillment for agencies that outsource their SEO and marketing work to us.

About the Role

We are seeking a highly skilled Digital Strategy Manager (Client Facing Role) with proven experience working inside a digital marketing agency. This role requires a strong blend of client relationship management, digital strategy, project execution, and operational excellence.

You will serve as the strategic partner to our clients, guiding their marketing direction, communicating performance, ensuring deliverables are executed on time, and coordinating with internal teams to drive measurable outcomes.

The ideal candidate is someone who demonstrates exceptional strength in agency operations, SEO, PPC, project management, client communication, and cross functional leadership.

Key Responsibilities

Client Relationship & Communication

Serve as the primary point of contact for assigned clients, building trust through proactive communication and strategic guidance.

Conduct regular strategy calls, performance reviews, and check ins to ensure alignment with client goals.

Translate technical marketing performance into clear, client friendly insights.

Digital Strategy & Campaign Oversight

Review the client's business/onboarding information and sales call recording to understand their goals, challenges, market, and expectations.

Use that information, together with our services, deliverables, and playbooks, to create a clear growth strategy for each client.

Define how channels like SEO, Google Ads, Meta Ads, Map Check ins, email marketing, and CRM should work together.

Align the strategy, priorities, and budgets with the client's goals and opportunities.

Guide high level digital strategy across SEO, Google Ads, paid social, email marketing, and CRM workflows.

Review campaigns for optimization opportunities and collaborate with internal departments (SEO, PPC, Creative, Content, Web) to ensure superior performance.

Analyze underperforming projects, identify what is not working, and adjust the strategy when needed.

Clearly explain the strategy, reasoning, and next steps to both Account Managers and clients in plain English.

Identify opportunities for upsells, cross sells, and increased client value.

Project & Delivery Management

Coordinate all deliverables across marketing, creative, and technical (web/analytics) teams, ensuring deadlines are consistently met.

Oversee onboarding, kickoffs, and project transitions to ensure clients experience a seamless journey.

Troubleshoot issues by collaborating closely with strategy, creative, web, and operations teams.

Reporting & Performance Management

Prepare and review analytics reports, client health metrics, and performance dashboards.

Present insights, recommendations, and action plans to clients in a clear and confident manner.

Monitor client retention risks and proactively develop solutions to maintain high satisfaction.

Required Qualifications

Must Have (Non-Negotiable)

2+ years working inside a digital marketing agency (SEO, PPC, Social Media, Web, Creative, or Operations teams)

Client facing experience managing client portfolios, leading strategy meetings, or overseeing marketing delivery.

Exceptional English (written and verbal) with the ability to confidently speak with U.S. based clients.

Demonstrated ability to oversee or guide strategies in: SEO, Google Ads/PPC, Social Media, CRM workflows or implementations, Email marketing (strategy or collaboration with execution teams)

Project & Operations Excellence

Experience coordinating cross functional teams and managing multiple client projects simultaneously.

Strong background in digital operations, workflow optimization, backlog reduction, or process improvement.

Experience using platforms such as: HubSpot, GoHighLevel, CRM systems, Project management tools (ClickUp, Asana, Jira, Monday.com, etc.), Analytics platforms (GA4, Search Console, reporting dashboards), LLMs (ChatGPT, Gemini, Perplexity, Claude, Manus, etc.)

Soft Skills & Mindset

Strategic thinker with a client first mindset

Highly organized and detail oriented

Strong problem solving abilities

Ability to simplify complex digital concepts for clients

Comfortable leading meetings, presenting results, and giving direction

Proactive, resourceful, and able to operate independently in a remote environment

Required Experience (Must Haves)

Experience managing or guiding multi channel digital marketing operations

Proven ability to collaborate with creative, content, SEO, PPC, and client success teams

Familiarity with analytics reporting, performance dashboards, and interpreting marketing data

Ability to manage multiple client initiatives concurrently

Demonstrated success in improving workflows, processes, or operational efficiency within an agency

Nice to Have Experience

Experience with WordPress or landing page builders

Knowledge of hosting platforms (WP Engine, Pressable, Cloudways, etc.)

Technical SEO familiarity or ability to collaborate with technical SEO specialists

Location Requirements

Candidates may be located in Latin America or the Philippines. Strong preference for candidates from established agency talent markets in these regions.

Compensation

Salary: $2,000 to $3,500 USD/month (based on experience level)

Location: Remote - Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Philippines, Uruguay, Venezuela

Skills required for this job:

• Analytical reporting
• Client relationship management (CRM)
• Customer relationship management (CRM)
• Digital marketing agencies
• Digital strategy
• Email marketing
• HubSpot
• Operations management
• Pay-per-click (PPC)
• Project management
• SEO (Search engine optimization)
• Social media marketing
• Technical SEO
• WordPress
• Workflow optimization