Direct Marketing Director
Posted
Direct Marketing Director
Saint Louis, Missouri
At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview
The Direct Marketing Director is responsible for defining, optimizing, overseeing, and monitoring direct marketing processes in alignment with ecosystem leadership to achieve product and brand objectives that drive growth and provide real, measurable value to Colibri. Responsibilities include end-to-end ownership of direct marketing channel customer and prospect tactics, including list management, email, direct mail, direct marketing platform management, and compliance. This leader will be responsible for execution of digital and print campaigns in support of the ecosystems’ go to market strategies.
Position Requirements & Major Responsibilities
- Direct marketing channel strategy and facilitation
- List management (including automation and tracking)
- Email and print process optimization, governance & best practices
- Marketing vendor/contractor management & budgeting process
- Direct marketing channel technology selection, integration, optimization, governance and adoption
- Lead and develop a team of direct marketing employees and contractors
- Lead and develop a team of direct marketing employees and contractors
- Support acquisition integration and new business development initiatives
- Provide channel reporting and analysis to inform ecosystem customers of performance
Qualifications
- Minimum 5-7 years of experience in related job duties and essential functions; 5+ years of leadership experience.
- Experience with a private company or large business unit, professional education experience is a plus.
- Experience running successful marketing teams in a high growth environment.
- Experience in an environment recognized for driving continuous improvement and operational excellence
- through weekly reporting, analysis, and action planning.
About Colibri Group
Colibri Group is building the future of professional education. Headquartered in St. Louis, Missouri, Colibri Group is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Students and professionals start and advance their careers through the company’s online and in-person learning solutions for licensing, continuing education, test preparation and professional development.
Today, we proudly serve over one million customers each year and employ more than 900 mission-aligned professionals. Our family of brands are the leading online professional education platforms in their respective end-markets. We provide a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, accounting, among other professions. Visit for more information.
Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.