Direct Response Copywriter - DTC E-Commerce
About the Role
We're looking for a Direct Response Copywriter to join a fast-growing, profitable DTC brand in the health/wellness space. This is a full-time, performance-driven role focused on writing high-converting landing page copy that turns ad traffic into sales.
You'll work closely with the media buying and creative team to ensure every winning ad has a landing page that speaks the same language — same angle, same hook, same promise — from click to conversion. If you love direct response copy, understand what makes people buy, and want to see your work directly move the needle on ad spend efficiency, this is for you.
What You'll Do
- Write and build landing pages for new winning ad angles, ensuring full ad-to-page congruency
- Continuously test and iterate on existing landing pages — headlines, above-the-fold sections, CRO improvements
- Partner with media buyers and the creative team to identify which angles need dedicated pages
- Research the brand, audience, and offer deeply to write copy that converts
- Run ongoing CRO experiments and use data to inform copy decisions
Requirements
- Proven experience in direct response copywriting for DTC, e-commerce, affiliate, or info product offers
- A track record with funnels, VSLs, or landing pages tied to real ad spend
- Comfortable working fast and iterating based on performance data
- Self-starter energy and driven to get results
- Experience writing for supplement or health/wellness offers is a plus
Benefits
- USD Salary
- Performance-based bonus
- Full-time, remote
As published by workable
First name, Last name, Email, Headline, Phone, Photo, Summary, Resume, Earliest Start Date, Current Salary (Monthly in USD), Expected Salary (Monthly in USD), Cover letter
- Do you have professional experience writing direct response copy for DTC, e-commerce, affiliate, or info product offers? yes / no
- Have you written landing page copy that was directly tied to a specific ad angle or campaign (not just general website copy)? yes / no
- Share a link or example of a landing page or direct response piece you've written. If you can, briefly explain the result it drove (conversion rate, ROAS, spend scaled, etc.). written answer
- Have you worked on offers with a specific ad angle strategy (i.e., matching landing page copy to a specific ad hook or angle)? If yes, briefly describe how you approached it. written answer
- List the DTC brands you've written copy for, whether in the US market or elsewhere. written answer