Creative Strategist (YouTube Ads)
We’re looking for a creative strategist who understands direct response at a serious level and can develop and script YouTube ads and mini VSLs for competitive e-commerce markets.
You’ll be responsible for research, angle development, hook writing, scripting, and iterating based on performance data. Your scripts go through our AI production team, so the output is fast and the feedback loop is short.
You’ll be working across multiple 8 and 9-figure brands simultaneously. The work is demanding and the bar is high.
2+ years writing direct response video ads for YouTube or Facebook
A real understanding of Eugene Schwartz’s awareness stages and how to apply them to cold traffic
Experience scripting hooks, mini VSLs, and full ad concepts
The ability to look at performance data and use it to build the next creative
Proven spend behind your work - creatives you’ve written that have run profitably at scale
Comfort using AI tools as part of your day-to-day workflow
Experience in compliance-sensitive categories like supplements or weight loss is a bonus. So is familiarity with unique mechanism development and RMBC.
Skills
As published by recruitee · 12 questions · 5 written answers
Basics
Full name, Email, CV, Cover letter, Phone
Short answers (3)
- Approximately how many direct-response video scripts (VSLs, UGC ads, YT creatives) have you personally written to date?
- How many years of experience do you have creating direct-response ad concepts specifically for e-commerce / DTC brands?
- Please share expected full time monthly salary in USD
Pick from a list (4)
- Which of the following prospects is further down the awareness funnel according to Eugene Schwartz?
- True or False: "The less aware a cold prospect is, the more effective price discounts and limited-time offers are at hook-level attention."
- True or False: "If most competitors in a saturated niche make the exact same core promise, the best direct-response strategy is to amplify that same promise even louder."
- True or False: "Effective direct-response copy creates new desires in prospects from scratch."
Written answers (5)
- Please share 1–2 links to direct-response video ads, mini VSLs, or scripts you personally created, along with the specific performance metrics or business results achieved (e.g., spend, ROAS, CPA, conversion rate, or revenue generated).
- How do you approach writing a high converting YouTube video ad
- What is the most successful ad campaign you have worked on
- How do you ensure your creative aligns with the audience’s stage of awareness
- Do you actively use AI tools (e.g., ChatGPT, Claude, Midjourney) in your daily creative workflow? If yes, briefly list your primary AI stack.