Direct Sales Representative

Job Purpose

The Direct Sales Representative is responsible for generating and qualifying prospective driver leads within assigned territories and supporting their progression through the onboarding process. The role involves direct engagement with drivers, explaining the Lease-to-Own model, supporting documentation requirements, following up with prospective drivers, and achieving agreed daily and weekly sales activity and conversion targets.

Key Responsibilities

Lead Generation

• Engage prospective drivers directly at assigned boda stages, matatu termini, Uber pickup zones, and other designated locations.
  
• Clearly explain the Lease-to-Own model, lease terms, and benefits to prospective drivers.
  
• Capture and accurately log lead details in the CRM or approved lead-tracking system.
  

Qualification & Conversion Support

• Screen prospective drivers against the eligibility checklist, including a valid driving licence, ID, Certificate of Good Conduct, KRA PIN, SACCO membership, and other applicable requirements.
  
• Support drivers in gathering and submitting the required documentation.
  
• Follow up with leads who have not yet completed the application process.
  
• Escalate any eligibility or application-related issues to the Field Sales Lead or relevant team for guidance.
  

Reporting & Territory Coverage

• Meet daily and weekly activity and conversion targets set by the Field Sales Lead.
  
• Report daily on leads generated, conversions, follow-ups, and relevant territory conditions to the Field Sales Lead.
  
• Maintain a consistent and professional branded presence in assigned territories in line with company standards.
  
• Follow territory plans and field activities as directed by the Field Sales Lead.
  

Requirements

• Minimum of a KCSE Certificate.
  
• A Diploma or Degree in Sales, Marketing, Business Administration, or a related field is an added advantage.
  
• Minimum of 1 year of experience in direct or field sales, ideally in a fast-paced, target-driven environment.
  
• Experience within the transport, mobility, or asset-financing sectors will be an added advantage.
  

Skills & Abilities

• Excellent verbal communication and interpersonal skills.
  
• Ability to communicate effectively and build trust with drivers and stakeholders at grassroots level.
  
• Self-motivated and comfortable working outdoors and meeting daily activity targets.
  
• Strong follow-up skills and a customer-focused approach.
  
• Meticulous in capturing lead and documentation details accurately.
  
• Basic proficiency in using CRM systems and digital tools.
  
• Ability to work independently while following territory plans and direction from the Field Sales Lead.