Director, AI & Data Science (Marketing Measurement & Effectiveness)

- Adapt measurement frameworks to privacy constraints - Automate model diagnostics and insight generation - Build statistical model architecture - Conduct geo lift analysis - Deploy genai and agentic applications in production - Design experimentation and marketing optimization - Develop attribution models - Handle uncertainty and identification assumptions - Lead and develop data science teams - Lead marketing measurement programs - Manage parallel analytics workstreams - Own marketing mix modeling execution - Perform incrementality testing - Present and defend methodologies to executives - Represent company with white papers and talks - Set QA documentation and validation standards - Shape solutions and support proposals - Translate model output into budget decisions - Unblock technical problems in production - Validate and calibrate models - Work in client cloud environment