Director Brand, Content & Fandom

Position Summary

USA Triathlon is hiring a builder to lead brand, storytelling, and fandom across our brands: USA Triathlon, USA TRI, and our USA Triathlon Foundation brand, heading into the LA 2028 Olympic and Paralympic Games. For USA Triathlon, you'll celebrate the age group athletes, clubs, coaches, race directors, and youth who make up the sport. For USA TRI, our elite and development pipeline, you'll make our Olympic, Paralympic, and emerging athletes known and followed by a national audience. For our Foundation brand, it is meaningfully telling our stories to connect with donors – enabling philanthropy to support our organizational mission and our athletes.

Most importantly, you'll connect the brands: turning elite inspiration into grassroots participation, and turning audiences into fans, members, donors, and partners.

This is a build role. The content engine this job requires doesn't exist yet, and the window to create it to fully leverage and amplify a home Games is finite. LA 2028 is a once-in-a-generation moment to put American triathlon in front of a domestic audience, and the audience we will have at the Games is the one we build starting now. The work we do today will benefit our sport, our athletes, and our organization long past LA. We're looking for someone who sets a high bar, raises a small team to meet it, and moves fast with modest resources.

Essential Job Functions

• Own our brands. Lead positioning, voice, and expression for how USA TRI, USA Triathlon and USA Triathlon Foundation brands are represented, how they communicate and how they work together to connect elite athletes to grassroots participation, and enable philanthropic giving across our programs.
• Build the content engine. Design and stand up the strategy, editorial calendar, production workflow, and standards needed to publish consistently and at volume across social, video, digital, and editorial channels.
• Run the athlete story pipeline. Identify, prioritize, and develop a continuously replenished pipeline of athlete narratives: elite, development, junior, and age group, with enough runway that no major moments arrive unprepared.
• Grow fandom and audience. Drive organic growth of owned audiences and engagement that lasts between Games, working with Growth Marketing to convert attention into membership and participation.
• Fuel revenue. Create storytelling that supports the USA Triathlon Foundation and Elevate28 campaign, content programs that deliver value for corporate partners, and stories that inspire connection to and engagement with our organizational products and programs.
• Raise the team's performance. Lead and coach a team of three, set clear expectations and a higher standard for quality and velocity, and manage the budget, agencies, and freelancers that extend capacity.
• Navigate the rules. Work within USOPC, IOC, and IPC brand and athlete marketing guidelines, including Rule 40.

Supervisory Responsibilities

• Content Manager
• Multimedia Content Producer
• Social Media/Graphic Designer

Knowledge, Skills, and Abilities

• Story instinct. Ability to identify the story inside a life, a result, or a community and translate it into narrative that builds awareness, emotional connection, and lasting engagement.
• Team leadership and coaching. Demonstrated ability to lead teams to success by setting standards, giving candid feedback, developing individual capability, and holding people accountable with both clarity and care.
• Brand architecture expertise. Deep knowledge of brand development, positioning, and messaging, including experience managing multiple differentiated but connected brands within one organization.
• Audience building. Practical understanding of how to grow owned audiences organically, deepen engagement, and convert casual interest into durable fandom and advocacy.
• Resourcefulness. Proven ability to produce high-quality, high-volume work with a small team and a constrained budget, and to make disciplined choices about what not to do.
• Cross-functional influence. Strong collaboration and relationship-building skills, with the ability to align creative and storytelling efforts across growth, philanthropy, corporate partnerships, communications, high performance, and events.
• Analytical judgment. Ability to use audience insight, performance data, and market trends to prioritize content and refine strategy.
• Athlete trust. Ability to build genuine, respectful relationships with athletes and to tell personal stories with care and integrity.