Director, Brand & Growth - Mntd

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd. Come join us if you are looking for a purpose-driven and authentic career!

MNTD is looking for a highly entrepreneurial, commercially minded brand leader to help build the next stage of the business.

This is a broad, hands-on leadership role for someone who knows how to build a brand and grow a business at the same time. You will own the day-to-day performance of MNTD while shaping how the brand shows up in the market, from growth strategy and digital marketing to campaigns, retail, partnerships, storytelling, customer experience and commercial planning.

You will operate with the speed and resourcefulness of an early-stage business, while having access to the capabilities, infrastructure and expertise of the broader Knix organization.

The right person is equally comfortable developing the strategy, reviewing a P&L, briefing a creative campaign, managing an agency, evaluating paid media performance, building a retail or brand partnership and jumping in to solve an executional problem when needed.

This role requires someone who creates momentum rather than waits for direction. You should be excited by ambiguity, motivated by growth and comfortable moving between big-picture thinking and detailed execution.

Build the MNTD Brand

• Develop and execute the annual brand and marketing strategy for MNTD, translating business goals into clear consumer-facing plans.

• Build integrated campaigns that create awareness, conversation and demand across paid, owned, earned and retail channels.

• Shape the stories MNTD tells around its products, consumer, innovation and brand point of view.

• Identify cultural moments, partnerships, collaborations, creators and brand opportunities that can introduce MNTD to new audiences.

• Build a consistent marketing calendar across product launches, campaigns, partnerships, promotions, retail moments and key brand milestones.

• Partner with creative teams, agencies and external talent to bring ideas to market quickly while maintaining a clear and differentiated brand identity.

• Develop a strong understanding of the MNTD customer and use consumer insights, performance data and cultural signals to guide decisions.

Drive Growth

• Build an integrated growth plan that connects brand marketing, digital acquisition, retention, retail and partnerships.

• Understand the full customer journey from awareness through acquisition, conversion, retail engagement, retention and repeat purchase.

• Partner with internal eCommerce experts to continually improve site experience, merchandising, landing pages and conversion.

• Oversee email and SMS strategy, including campaigns, lifecycle marketing, segmentation and retention.

• Identify and test new channels, audiences, partnerships and growth opportunities while building a disciplined approach to measurement and learning.

• Balance short-term revenue opportunities with the longer-term work required to build brand awareness, customer demand and market presence.

• Use retail as a meaningful growth and brand-building channel, connecting physical experiences with digital marketing and broader commercial goals.

Own the Business

• Own the MNTD P&L and understand the levers driving revenue, gross margin, marketing investment and profitability.

• Build annual and quarterly commercial plans and regularly evaluate performance against them.

• Track the metrics that matter, including revenue, traffic, conversion, AOV, CAC, LTV, retention, retail performance, margin and marketing efficiency.

• Lead weekly and monthly business reviews, identifying what is working, where performance is off track and what actions need to happen next.

• Partner with finance, inventory, operations, retail and eCommerce teams on forecasting, demand planning, inventory and promotional decisions.

• Make thoughtful tradeoffs across brand investment, customer acquisition, retail growth, margin and near-term revenue.

• Build processes and operating rhythms that allow the business to move quickly without creating unnecessary complexity.

Lead and Execute

• Own the growth strategy across paid media, CRM, organic, retail, partnerships, creators and emerging acquisition channels.

• Act as the day-to-day leader for MNTD, connecting the work happening across marketing, eCommerce, retail, creative, growth, merchandising, operations and finance.

• Set clear priorities and keep teams focused on the initiatives with the greatest impact.

• Lead agency partners across media, creative, PR, partnerships and other external disciplines, including setting expectations, managing budgets and holding partners accountable for results.

• Manage internal team members as well as agencies, freelancers and external partners.

• Work closely with retail teams to develop launches, in-store moments, activations and customer experiences that build awareness and drive revenue.

• Identify when to leverage Knix shared capabilities and when MNTD needs a different or more entrepreneurial approach.

• Build the team and external partner network thoughtfully as the business grows.

• Stay close enough to the work to step in and execute when necessary. No task is too strategic or too tactical when it moves the business forward.

• 8+ years of experience across brand, growth, digital marketing, retail, eCommerce or general management, ideally within a consumer brand.

• A track record of building brands and driving commercial growth, not simply managing one marketing function.

• Deep understanding of digital marketing, including paid social, paid search, CRM, creators, content and customer acquisition.

• Meaningful retail experience, including understanding how physical retail contributes to brand building, customer acquisition, conversion and omnichannel growth.

• Experience developing integrated campaigns and brand stories that generate consumer excitement and translate into business results.

• Strong commercial instincts and experience owning or meaningfully managing a P&L, budget, revenue target or profitability goal.

• Experience managing agencies and external partners across media, creative, PR, partnerships or related disciplines.

• Strong understanding of eCommerce and the digital customer journey. You do not need to be a technical eCommerce specialist, but you should know how digital businesses work and what drives conversion and retention.

• Comfortable using data to make decisions while understanding that not every important brand decision can be reduced to a single performance metric.

• Experience operating in a fast-moving environment with limited resources, changing priorities and high expectations.

• A builder mentality. You see what needs to happen, create a plan and move.

• Strong judgment and the ability to prioritize when everything feels important.

• Comfortable moving between strategy, management and hands-on execution.

• Strong written, verbal and presentation skills.

Nice to Have

• Experience in apparel, intimates, fashion, lifestyle or another consumer category.

• Experience helping scale an early-stage or emerging brand.

• Experience building teams or functions from the ground up.

• Experience with collaborations, creators, PR or experiential marketing.

• Experience working within a smaller brand that is supported by a larger parent organization.

Transparency is at the heart of everything we do, including how we pay. The posted expected hourly rate for this role represents candidates developing new skills within the position. Increased rates represent those who are more proficient or have achieved mastery and deep institutional knowledge over time.

Rewards are not just about your regular pay and monthly bonuses. We believe rewards should support your whole life, not just your shift. That’s why for permanent full-time employees, we cover 100% of the premiums for extended health and dental plans from your first day. You’ll also gain access to mental health support through our Employee Assistance Programs through our partners at Dialogue who provide virtual coaching, therapy, and counseling.

When your family grows, we’re there for you. Our Paid Parental Leave plan tops up salary to 80% for eligible permanent, full-time employees. We also invest in your future with a RRSP matching program for permanent full-time team members. Plus, you’ll enjoy a 50% discount on Knix products because we want you to love what you sell.

We want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications. While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. We use these tools to support our process, not to replace the human connection that makes our culture special.

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.