Director, Brand Partnerships

You will build Xsolla's first dedicated brand partnership pipeline from the ground up, working closely with leadership to define and grow a new commercial function. You will pursue and close strategic deals with Fortune 1000 brands, agencies, loyalty programs, and retail media networks, structuring complex partnerships that drive revenue and market presence. You will create repeatable positioning and commercial packaging for Xsolla's consumer-facing advertising, rewards, and identity products, while influencing the roadmap of next-generation offerings. You will develop measurable attribution and brand effectiveness frameworks to demonstrate partner value, and you will help build the foundation for a scalable brand-side revenue organization, operating independently in an entrepreneurial, fast-moving environment.

Responsibilities

• Establish Xsolla's first dedicated brand partnership pipeline
• Secure flagship brand, agency, and loyalty partnerships
• Create repeatable positioning and commercial packaging for Xsolla's consumer-facing products
• Influence the roadmap of next-generation advertising, identity, rewards, and commerce offerings
• Develop measurable attribution and brand effectiveness frameworks for partners
• Build the foundation for a scalable brand-side revenue organization

Requirements

• 8+ years of experience in business development, partnerships, advertising sales, brand partnerships, retail media, commerce partnerships, or related commercial leadership roles
• Proven experience selling to Fortune 1000 brands, agencies, loyalty programs, retail media networks, or consumer marketing organizations
• Demonstrated success building a new business line, category, market, or commercial function from 0→1
• Track record of structuring and closing complex strategic partnerships
• Strong understanding of digital advertising, loyalty, identity, commerce, audience targeting, and measurement ecosystems
• Experience bringing emerging products to market and influencing product strategy
• Deep understanding of attribution, incrementality, brand lift, and marketing effectiveness measurement
• Exceptional communication, negotiation, and executive presentation skills
• Ability to operate independently in highly entrepreneurial and ambiguous environments
• Existing senior relationships across major brands, agencies, loyalty platforms, retail media networks, or consumer technology companies (preferred)
• Experience working within gaming, adtech, martech, fintech, loyalty, retail media, or commerce technology (preferred)
• Experience launching new advertising, loyalty, audience, or identity products (preferred)
• Familiarity with first-party data, customer identity, rewards, and personalization platforms (preferred)
• Experience building and scaling commercial teams and partnership organizations (preferred)