Director, Content Marketing

This is a hybrid position based out of our corporate office in Boca Raton, FL.

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Position Summary

The Director of Content Marketing at MDVIP is responsible for defining and executing a unified content strategy across all brand touch points to support growth, differentiation, and engagement. This role blends strategic leadership with hands-on execution, setting MDVIP’s brand voice and translating the superiority of our membership-based medicine model into compelling, compliant, and performance-driven content.

You will support MDVIP’s leadership position in preventive, membership-based healthcare by creating content that educates, engages, and converts prospective patients and physicians, reinforces value for current members, and strengthens relationships with affiliates and corporate partners. This role partners closely with Marketing, Legal, Clinical, and Growth leaders to ensure content consistently drives measurable business outcomes.

Key Responsibilities

• Own MDVIP’s enterprise content strategy, defining editorial pillars, brand voice, and content frameworks that position MDVIP as the leading authority in membership-based medicine and support full-funnel growth.
• Develop differentiated, compliant storytelling that translates clinical expertise, patient and physician experiences, and MDVIP’s unique value proposition into compelling content across patient, physician, member, and affiliate audiences.
• Establish thought leadership and healthcare authority by creating educational content that reinforces MDVIP’s credibility, prevention-led approach, and national scale, informed by healthcare trends and market insights.
• Lead content creation and execution across channels and formats including web, email, video, paid media, direct mail, and sales enablement, ensuring brand consistency and audience relevance.
• Manage and mentor a content team and creative partners, including writers and videographers, setting clear standards for quality, performance, and accountability.
• Partner cross-functionally with Marketing, Growth, Legal/Compliance, Clinical leadership, and Field teams to ensure content aligns with business priorities, adheres to messaging guardrails, and supports go-to-market initiatives.
• Oversee governance and quality control, reviewing content across channels to ensure legal, clinical, and brand consistency, and updating guidelines as needed.
• Measure, optimize, and scale content impact, defining KPIs, analyzing performance, testing messaging, and leveraging AI and emerging tools to improve effectiveness, efficiency, and personalization.

Key Competencies

• Strategic storytelling and brand stewardship.
• Strong editorial judgment and messaging discipline.
• Executive-level writing, presentation, and stakeholder communication skills
• Data-driven decision making with experience defining KPIs and tying content performance to business outcomes.
• Demonstrated experience partnering across functions and influencing executive decision-making.
• Ability to balance strategy with hands-on execution.