Director, Distributor and Customer Marketing

The Director of Distributor & Customer Marketing is responsible for developing and executing marketing strategies that help PIP distributors grow their business while strengthening connections with the end users who rely on PIP products. This role creates innovative programs, compelling campaigns, customer experiences, and practical tools that enable distributors to sell more effectively, strengthen customer loyalty, and accelerate business growth.

JOB RESPONSIBILITIES

Customer Growth Strategy

• Develop customer marketing programs, distributor-facing content, campaigns, and sales tools that help distributors grow their business, accelerate sell-through, and increase demand for PIP products.
• Partner with Sales, Product Management, and Marketing teams to identify growth opportunities and bring innovative ideas to market.

Customer & Distributor Engagement

• Create initiatives that strengthen distributor relationships, increase end-user preference, and build loyalty to PIP brands.
• Lead customer engagement and Voice of Customer efforts to uncover insights and identify new opportunities for growth.

Innovation & Execution

• Bring fresh thinking, creativity, digital expertise, and an ownership mentality to every initiative.
• Move quickly from idea to execution, continually testing, learning, and improving along the way.

Cross-Functional Leadership

• Serve as a strategic partner to Sales, Product Management, Customer Service, Brand Marketing, and Vertical Marketing teams.
• Champion the voice of the customer across the organization and help align teams around customer success.

CORE SKILLS/COMPETENCY REQUIREMENTS

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 10+ years of marketing experience, including leadership experience in customer marketing, channel marketing, partner marketing, demand generation, or distributor marketing.
• Experience working with distributor networks, channel partners, or multi-tier sales models.
• Strong communication, presentation, and relationship-building skills.
• Proven ability to transform ideas into action and deliver measurable business results.
• Creative thinker with a hands-on approach and a strong bias for action.
• Willingness to travel as needed for customer visits, distributor meetings, and industry events.