Director, Ecommerce

About Rifle Paper Co:

Rifle Paper Co. is a lifestyle brand rooted in illustration, color, and thoughtful design. What began as a stationery company has grown into a beloved brand spanning home décor, gifts, accessories, wallpaper, and more.

We’re looking for an experienced Director of Ecommerce to drive the growth and performance of Rifle Paper Co.’s direct-to-consumer business, bringing together digital strategy, merchandising, marketing, and analytics to create a seamless shopping experience and drive profitable growth.

About the Role:

The Director of Ecommerce will lead the strategy, performance, and ongoing optimization of Rifle Paper Co.’s ecommerce channels, with a focus on growing online revenue, improving conversion, and strengthening the customer experience.

This role will oversee ecommerce performance from site merchandising and product content to promotional planning, channel optimization, and analytics. You’ll lead and develop a team of five while working closely with Marketing, Creative, Product, and Finance to bring ecommerce initiatives to life and deliver measurable business results. You’ll also support product data needs for platforms such as Faire, partnering with the appropriate internal teams to ensure information is accurate and up to date.

The ideal candidate is a strategic thinker and hands-on leader with a strong understanding of ecommerce operations, digital merchandising, and performance analytics. You’re equally comfortable identifying growth opportunities, interpreting performance data, managing day-to-day execution, and developing a team. Above all, you bring initiative, sound commercial judgment, and an appreciation for what makes Rifle Paper Co. distinct.

We believe great work can happen in different places, so this roles offers flexibility in where you work. You can be based in either our Winter Park, Florida or New York, New York Office, or remotely if you reside in one of the following states: Virginia, North Carolina, South Carolina, or Tennessee.

The anticipated salary range for this role is $140,000 to $160,000 annually. Final compensation offered will be determined based on factors such as relevant experience, qualifications, skills, and geographic location.

What You Will Do:

This role will focus on growing and optimizing Rifle Paper Co.’s DTC business, improving the online customer experience, and driving revenue and profitability through thoughtful merchandising, data-driven decisions, and cross-functional collaboration.

Ecommerce Strategy & Performance:

• Develop and execute ecommerce strategies that drive revenue growth, improve profitability, and support broader business objectives.
• Oversee channel performance, tracking key metrics including revenue, conversion rate, average order value, traffic, customer acquisition, and return on advertising spend.
• Analyze performance trends and customer behavior to identify growth opportunities, prioritize initiatives, and recommend improvements.
• Manage ecommerce promotional calendars, pricing updates, product launches, and seasonal campaigns in partnership with cross-functional teams.
• Monitor competitors, industry trends, and emerging ecommerce opportunities to inform channel strategy.

DTC Website & Merchandising:

• Oversee the day-to-day management and optimization of the DTC website, ensuring a seamless, engaging, and on-brand shopping experience.
• Manage site merchandising, product launches, product detail pages, navigation, search, and promotional content to improve product discovery and conversion.
• Partner with Creative and web development resources to implement site updates, improve functionality, and optimize the customer journey.
• Identify and execute opportunities for conversion rate optimization, A/B testing, and continuous site improvement.
• Ensure product information, pricing, imagery, and content are accurate, compelling, and aligned with brand standards.

Product Data Management

• Optimize product detail pages, search visibility, and digital shelf performance to improve discoverability and sales.
• Partner with Marketing and Operations to align advertising, inventory availability, and promotional activity with business goals.
• Support product data accuracy and maintenance for additional platforms, including Faire, in collaboration with relevant internal teams.

Cross-Functional Collaboration & Team Leadership:

• Partner with Marketing on paid media, email, SMS, SEO, and retention initiatives that support traffic, conversion, and repeat purchases.
• Collaborate with Product, Operations, and Finance to support inventory planning, product availability, forecasting, and promotional readiness.
• Lead, mentor, and develop a highly engaged team, establishing clear priorities, goals, and accountability while fostering a collaborative, results-oriented culture.
• Oversee team workflows and project priorities to ensure ecommerce initiatives are executed effectively, deadlines are met, and opportunities for improvement are identified.
• Encourage continuous learning, collaboration, and data-driven decision-making across the team.