Director, Event Marketing

Core Role Responsibilities

• Identify, develop, and own event-based marketing initiatives to generate sales leads for Window Nation
• Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
• Responsible for recruiting, hiring and training and developing, and managing a team that delivers an incredible event experience that generate sales leads.
• Identify, schedule, and plan an event calendar that touches all geographical locations and ensure that it is staffed for success.
• Working closely with the marketing team to design and produce event displays, manage event marketing material and equipment delivery, and set up and tear down with local staff.
• Responsible for budgeting events and maintaining approved budget.
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization of our events across the nation.
• Partnering with branch operations and sales to grow brand presence within the local markets
• Track and report retail metrics to evaluate performance and ROI of events
• Responsible for exceeding sales lead quotas based upon established KPIs
• Travel: 30% including some weekends

Basic Qualifications

• Bachelor’s Degree
• 5+ years experience in event planning
• 3+ years in a leadership position
• Ability to work weekends and/or evenings to support events

Preferred Qualifications

• Strong recruiting and training skills
• Self-starter with ability to manage and develop others
• Ability to handle multiple priorities at one time
• Strong planning and organizational skills, including attention to detail
• Knowledge of current best practices and new strategies for event marketing
• Proficiency using Microsoft Office Suite
• Ability to work in a fast-paced, high-energy, team-oriented environment.
• Excellent verbal and written communication skills are required for communicating internally and externally.