Director, Foodservice Marketing

The National Pork Board (NPB) is seeking a strategic and relationship-focused Director of Foodservice Marketing to lead national foodservice demand generation initiatives that increase the volume and value of U.S. pork across commercial and non-commercial foodservice channels. This role is responsible for executing NPB's foodservice marketing strategy by identifying growth opportunities, developing go-to-market plans, building strategic partnerships, and translating market insights into actionable programs. Working collaboratively across the organization and throughout the pork value chain, the Director will help strengthen pork's position in foodservice while delivering measurable value for U.S. pork producers.

Key Responsibilities

• Develop and execute national foodservice marketing strategies aligned with NPB's strategic priorities.
• Identify growth opportunities across restaurant, healthcare, higher education, hospitality, convenience, travel, and other foodservice segments.
• Lead go-to-market strategies with distributors, restaurant chains, manufacturers, processors, and other key industry partners.
• Build executive relationships with customers, distributors, GPOs, consultants, industry associations, and allied organizations.
• Translate consumer, operator, and marketplace insights into marketing strategies and business recommendations.
• Partner with Marketing, Communications, Consumer Insights, Research, Culinary, Producer Outreach, and other internal teams to execute integrated demand generation initiatives.
• Manage strategic partnerships, agency relationships, budgets, and program performance while measuring ROI.
• Represent NPB at customer meetings, industry conferences, and public speaking engagements.
• Provide leadership, coaching, and development for assigned team members and cross-functional project teams.