Director – Growth Marketing (Demand Growth)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director – Growth Marketing (Demand Growth) based in India.

This is a strategic, results-oriented leadership role focused on building and scaling a modern demand generation engine that drives qualified pipeline and revenue growth. You will translate solution marketing strategies into high-impact, multi-channel campaigns that engage enterprise buyers throughout the customer journey. The role combines strategic ownership with hands-on optimization across ABM, marketing automation, campaign performance, and funnel conversion. You will work closely with Sales, Marketing, and Revenue Operations to create a predictable and measurable pipeline generation function. Strong emphasis is placed on data-driven decision-making, experimentation, attribution, and connecting marketing performance directly to revenue outcomes. You will also lead and mentor a high-performing team while shaping scalable processes in a fast-paced, growth-oriented environment.

• Develop and execute a comprehensive demand generation strategy aligned with business growth, pipeline, and revenue objectives.
• Build and manage integrated multi-channel campaigns across email, paid media, social, webinars, events, ABM, content syndication, partner marketing, and outbound initiatives.
• Transform solution marketing content and messaging into engaging campaigns that increase buyer engagement and generate qualified pipeline.
• Design and optimize buyer journey programs that educate prospects, nurture demand, and accelerate movement through the sales funnel.
• Partner closely with Sales and Revenue teams to improve lead quality, inquiry-to-opportunity conversion, pipeline velocity, and overall GTM alignment.
• Develop and optimize Account-Based Marketing programs using 6sense, intent data, and account-level insights to drive engagement and conversion across target accounts.
• Manage and improve lead scoring, routing, nurturing, and campaign automation through Salesforce and Pardot (Marketing Cloud Account Engagement).
• Monitor campaign performance, attribution, funnel metrics, and marketing ROI through executive dashboards and actionable reporting.
• Drive continuous optimization through A/B testing, experimentation, personalization, and data-driven decision-making.
• Build, mentor, and lead a high-performing demand generation team while establishing a culture of accountability, innovation, experimentation, and execution.
• Establish scalable and measurable demand generation processes that improve campaign production speed, effectiveness, and predictability.

Requirements:

• Hold a Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA is preferred.
• Bring 12–15+ years of experience leading B2B Demand Generation or Growth Marketing functions, ideally within enterprise technology organizations.
• Demonstrate a proven track record of building and scaling demand generation programs that generate qualified pipeline and contribute directly to revenue growth.
• Have experience marketing AI, Data, Cloud, Engineering Services, Digital Transformation, SaaS, Consulting, or other complex technology solutions.
• Possess a strong understanding of enterprise B2B buying committees, long sales cycles, complex customer journeys, and revenue-focused marketing.
• Demonstrate expert-level experience with Salesforce CRM, Pardot (Marketing Cloud Account Engagement), 6sense, and Amplemarket.
• Have strong expertise in multi-channel demand generation, Account-Based Marketing, marketing automation, campaign attribution, intent data, lead scoring, lead nurturing, and performance analytics.
• Bring strong analytical and problem-solving skills, with the ability to connect marketing activity and performance to pipeline, conversion, and revenue outcomes.
• Demonstrate excellent leadership, stakeholder management, communication, and cross-functional collaboration skills.
• Experience with advanced marketing analytics, AI-driven campaign optimization, personalization, partner marketing, content syndication, webinar platforms, or digital advertising is a plus.
• Familiarity with Revenue Operations processes, GTM alignment, and marketing automation or Salesforce ecosystem certifications is desirable.
• Be a strategic, growth-oriented, customer-focused leader who thrives in fast-paced environments and brings a strong bias toward experimentation, innovation, and execution.

Benefits:

• Annual compensation of INR 3,500,000–4,000,000.
• Fully remote work arrangement from India.
• Full-time employment with significant ownership over demand generation strategy and revenue growth.
• Opportunity to build and scale a modern, data-driven demand generation function within an enterprise technology environment.
• Leadership opportunity to build, mentor, and develop a high-performing growth marketing team.
• Exposure to advanced marketing technologies and platforms including Salesforce, Pardot, 6sense, Amplemarket, intent data, and AI-driven optimization.
• Opportunity to collaborate closely with Sales, Marketing, and Revenue teams and directly influence pipeline, conversion, and business outcomes.
• Interview process consisting of two rounds of discussion.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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