Director, Growth Marketing

About Procurement Partners

At Procurement Partners, we help healthcare organizations simplify and modernize purchasing, invoicing, inventory management, and payments through innovative procure-to-pay technology solutions.

Our platform supports senior living communities, ambulatory surgery centers, physician groups, behavioral health organizations, and community hospitals by reducing manual work, improving visibility, strengthening compliance, and driving operational efficiency across the supply chain.

As a growing healthcare SaaS organization, we are focused on delivering meaningful impact for our customers while building a collaborative, growth-oriented culture internally. We are looking for a Growth Marketing Director to help accelerate pipeline generation, strengthen market awareness, and support the next phase of company growth.

What You'll Do:

• Own and manage multi-channel demand generation programs across:
  • Paid media
  • Email marketing
  • Webinars
  • Events
  • SEO/SEM
  • Partnerships
  • Lifecycle marketing
  • Account-based marketing (ABM)
• Launch, optimize, and scale campaigns focused on generating high-quality leads and pipeline

Lead Management & Funnel Optimization

• Build and improve lead generation, lead nurturing, and conversion strategies throughout the buyer journey
• Partner with Sales and Revenue Operations to improve:
  • Lead quality
  • Funnel conversion rates
  • Pipeline velocity
  • Marketing attribution
• Optimize campaign performance based on conversion and engagement data

Account-Based Marketing (ABM)

• Develop and execute targeted ABM strategies for key accounts and buying groups
• Coordinate closely with Sales on account targeting, engagement strategies, and campaign execution
• Create personalized marketing approaches for healthcare decision-makers and stakeholders

Analytics, Reporting & Performance Management

• Create and manage campaign reporting, funnel analytics, KPI dashboards, and executive-level reporting
• Monitor and analyze:
  • Marketing-sourced pipeline
  • Campaign ROI
  • CAC/CPL
  • Conversion metrics
  • Attribution performance
• Use data-driven insights to continuously improve marketing effectiveness and scalability

Messaging & Go-to-Market Support

• Help refine positioning, messaging, and value propositions for healthcare audiences
• Support go-to-market planning for new products, features, and strategic initiatives
• Ensure messaging aligns across Marketing, Sales, Product, and Customer Success

Digital Experience & Marketing Technology

• Oversee website optimization, conversion strategy, and digital performance improvements
• Leverage marketing automation and AI-enabled tools to improve efficiency, personalization, and scalability
• Manage and optimize systems such as HubSpot and related marketing technologies

Market & Competitive Insights

• Analyze market trends, customer behavior, competitor activity, and campaign performance to identify growth opportunities
• Stay informed on healthcare SaaS and demand generation best practices to help evolve marketing strategy

Cross-Functional Leadership

• Partner closely with Sales, Product, Customer Success, Revenue Operations, and Executive Leadership
• Contribute to strategic planning and help build scalable marketing infrastructure as the organization continues to grow
• Serve as a key contributor to revenue growth and overall business strategy