Director, Marketing Analytics
- Build demand forecasts and investment models
- Create test and learn playbooks and guidelines
- Define marketing analytics roadmap
- Deliver performance readouts to stakeholders
- Design and lead experimentation agenda
- Develop marketing analytics dashboards and reports
- Establish marketing analytics frameworks and tools
- Own marketing measurement framework and KPI hierarchy
- Partner on marketing planning and investment strategies
- Refine attribution approaches
- Shape marketing data foundations