Director – Marketing Communications
Posted Updated
Description
ABOUT US:
Biodesix is a leading diagnostic solutions company, driven to improve clinical care and outcomes for patients.
Biodesix is a leading diagnostic solutions company, driven to improve clinical care and outcomes for patients.
Biodesix Diagnostic Tests support clinical decisions to expedite personalized care and improve outcomes for patients with lung disease.
Biodesix Development Services enable the world’s leading biopharmaceutical, life sciences, and research institutions with scientific, technological, and operational capabilities that fuel the development of diagnostic tests, tools, and therapeutics.
Our Mission: Transform patient care and improve outcomes through personalized diagnostics that are timely, accessible, and address immediate clinical needs.
Our Vision: A world where patient diseases are conquered with the guidance of personalized diagnostics.
For more information, please visit
For more information, please visit
LOCATION:
The Director, Marketing Communications is an in-person role based out of the Biodesix Headquarters in Louisville, CO. While there is flexibility to work from home as needed, the expectation is that most days are spent in the Louisville office to collaborate with on-site colleagues.
THE ROLE:
The Director – Marketing Communications leads integrated, omnichannel marketing communications for Biodesix products and services across its two lines of business, supporting demand generation, customer engagement, and sales. Working closely with Commercial Marketing, Sales, Market Access, and the broader commercial team, this role translates commercial priorities and product positioning into compelling customer experiences, sales enablement programs, campaigns, and content for target customer segments. The Director leads the marketing communications team and oversees content strategy and development, brand presence at events and conferences, campaign execution, and digital marketing operations, including the marketing technology (MarTech) stack. The role also supports executive leadership by aligning product and services marketing with corporate communications and corporate brand initiatives.
WHAT YOU'LL DO:
- Lead the Marketing Communications team, setting strategy, priorities, and performance expectations aligned with commercial and organizational goals. Develop talent, support succession and workforce planning, provide ongoing feedback, and conduct performance evaluations.
- Promote a culture of respect, collaboration, and belonging across the team and broader organization.
- Partner with Commercial Marketing and Sales to translate product and service positioning into clear narratives, content, channel strategies, customer education, non-personal promotion, and sales enablement programs that build awareness, generate demand, and support customer engagement, adoption, and commercial goals.
- Collaborate with Commercial Marketing and Sales to develop campaigns and CRM/MarTech strategies that generate, nurture, qualify, and convert leads. Establish shared lead qualification criteria and handoff processes that support timely sales follow-up and visibility into conversion.
- Oversee marketing communications planning and execution for events and conferences, including brand presence, content, vendor coordination, and pre- and post-event campaigns, in partnership with Commercial Marketing and Sales.
- Support the corporate press release and public relations calendar by partnering with senior leaders and internal subject matter experts to develop accurate, compelling content.
- Support media outreach by maintaining relevant contacts and relationships, pitching product, service, clinical, and company milestones, and using media database tools for targeted outreach.
- Oversee the marketing MarTech stack and digital marketing operations, coordinating platform requirements, vendor management, integrations, data quality, and reporting with internal partners to support reliable campaign execution and measurement.
- Optimize the promotional channel mix—including social media, print and digital media, email, and website—to reach target customer segments. Use testing and performance data to improve engagement and results.
- Develop the Marketing Communications budget and plan internal and external resources through the annual strategic planning process. Manage spend and resource allocation throughout the year in line with commercial priorities and program performance.
- Measure and communicate marketing communications performance against commercial objectives, including customer engagement, lead conversion, and pipeline contribution. Use reporting and ROI analysis to guide program optimization and resource allocation.
- Apply and uphold Biodesix brand standards across product and service marketing communications.
- As priorities and capacity permit, provide secondary support for Internal Communications and Employee Brand initiatives, including selected content for the Biodesix Buzz intranet and other culture-related communications.
WHAT YOU'LL BRING:
- Bachelor’s degree in marketing, communications, or a related field.
- 10+ years of experience in product marketing communications, commercial marketing, or a related field within life sciences, MedTech, medical devices, or diagnostics required.
- Successful track record in a senior B2B life sciences, diagnostics, medical technology, or other science-based product marketing communications role, including sales enablement and integrated campaign development.
- Successful track record in a senior B2B life sciences, diagnostics, medical technology, or other science-based product marketing communications role, including sales enablement and integrated campaign development.
- Exceptional writing and communication skills
- Proven leadership, decision-making, and time-management skills
- Experience in digital, video, and print marketing, including LLM ‘AEO coding’, content marketing, and social media marketing
- Proven ability to plan, manage, and provide ROI analysis for marketing communications budgets, with corporate sponsorship support as needed.
- Discretion and composure required to thrive under pressure, and in working with Executives on sensitive projects
- Experience successfully sourcing and managing external marketing communications and events vendors and leading internal staff.
- Eye for innovation, market trends and/or competitive comparisons, and willingness to take the initiative in problem-solving or new recommendations, cross-departmentally
- Competency in Microsoft Office (SharePoint, Teams, Word, Excel, PowerPoint), LLM/AEO website “code” experience, Notified/Intrado or other Media database/press release wire service platform, Veeva or other Regulatory platform for Marcomms Materials Reviews (PromoMats)
WHAT YOU'LL GET:
- Annual Base Salary Range $150,000 - $170,000
- Discretionary Bonus opportunity
- Comprehensive health coverage: Medical, Dental, and Vision
- Insurance: Short/Long Term Disability and Life Insurance
- Financial benefits: 401(k), Flex Spending Account
- 120 hours of annual vacation
- 72 hours of paid sick time off
- 11 paid holidays + 3 floating holidays
- Employee Assistance Program
- Voluntary Benefits
- Employee recognition program
WHAT TO EXPECT IN THE INTERVIEW PROCESS:
We want you to have a clear view of the role—and we want to get to know the real you. Our interview process is designed to be thorough, transparent, and give you direct insight into what it’s like to work here:
- Virtual Recruiter Screen – A conversation to understand your background, what motivates you, and where you're looking to grow.
- Hiring Manager Interview – A deeper discussion about your experience, skills, and approach.
- Final Interviews – Conversations with additional team members, which may take place virtually or on-site.
Individual base compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related aspects.
Biodesix is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Skills
As published by greenhouse · 9 questions
Basics
First Name, Last Name, Preferred First Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (3)
- Please include your middle name. If you do not have one, please enter “N/A.
- LinkedIn Profile optional
- Employee Referral: Were you referred to this position by a Biodesix Team Member? If yes, please state their name or type "N/A"
Pick from a list (6)
- This role is based at Biodesix headquarters in Louisville, Colorado, with an expectation of working in the office several days per week. Are you able to meet these requirements?
- Which statement best describes your most significant marketing communications leadership experience at a biotech, diagnostics, or life sciences company?
- Are you legally authorized to work in the United States?
- Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?
- To streamline communication, may we contact you via text message regarding your application?
- Acceptance of Terms and Signature