Director, Marketing & Communications

Role Summary:

An accomplished professional responsible for strategic oversight of the creation, execution, and measurement of CRICO’s internal and external communications, marketing, member engagement, brand integrity, editorial planning, and media relations. All efforts are essential to furthering CRICO’s national reputation, fulfilling its mission, and supporting its strategic goals.

Works in close collaboration with senior management and VPs in support of corporate efforts; reporting to the SVP/COO. Provides direct support to President/CEO for internal and external messaging, including board communications and executive messaging.

Leverages multiple communications channels to engage the organization’s insured community of 18,500 physicians and 35 hospitals across the Harvard medical community, to increase awareness of CRICO’s role as not only an insurance program, but also as a convener around patient safety initiatives and as a primary source of risk mitigation resources.

Manages direct reports responsible for graphic design, digital content production, multimedia production, corporate and digital marketing, and information resources. Identifies emerging tools and technology solutions to leverage key communication opportunities and ensures implementation and education for team and self in support of optimal content delivery and clinician engagement.

Responsibilities:

1. Manages, recruits, and develops staff of communication professionals, motivating them to perform to their fullest potential in support of individual, department, and corporate goals by challenging their capabilities and identifying opportunities for continued growth and increased responsibility.
2. Identifies innovative ways in which to further engage member clinicians with CRICO’s available patient safety resources and insurance information.
3. Leverages data to guide decisions and to measure the success of campaigns.
4. Stays abreast of pending legislation and regulatory developments that may impact the organization or our members.
5. Facilitates cross-departmental editorial advisory committee to ensure creation and dissemination of corporate content through various distribution channels, building awareness and engagement with CRICO’s patient safety educational resources by insured clinicians and the national Candello data collaborative.
6. Partners with VP of Candello and staff to establish engaging marketing campaigns to promote their products and services to other malpractice insurers and in support of target sales metrics.
7. Leads internal communication of CRICO’s strategic plan to drive staff understanding, engagement, and execution of strategic goals and objectives.
8. Oversee the production of board materials and communications and serves as a strategic advisor on tone and positioning.
9. Broadens CRICO’s reach as a national resource in patient safety and malpractice trends
10. Leads media relations and crisis/issues communications, including developing and maintaining a crisis communications plan and serving as primary spokesperson liaison in coordination with senior management and Legal.
11. Serves as steward of the CRICO and Candello brands, maintaining brand standards and an editorial style guide to ensure consistent messaging across all channels.
12. Develops and manages the department budget and oversees vendors and contractor relationships.
13. Partners with communications and leadership teams at member institutions to coordinate messaging and strengthen engagement with CRICO’s owner and insured organizations.
14. Oversee CRICO’s website, social media, email marketing, and digital analytics platforms to optimize reach, accessibility, and engagement.
15. Ensures communications comply with applicable legal, regulatory, confidentiality, and privacy requirements, including the appropriate use of claims and patient data.
16. Identifies and guides the responsible adoption of AI in marketing, content production, and communications workflows.
17. Performs other related duties as required by position.

Qualifications:

Education & Experience:

• Bachelor’s degree in communications, marketing, business, or public health
• 10+ years of progressively responsible marketing and communications experience for nonprofit, corporate, and/or agency organizations, including at least 5 years of direct people and budget management and expertise managing cross-functional disciplines and related workflows
• Experience building, leading, and mentoring a team of advanced and highly creative employees
• Proven success at developing and implementing digital marketing and social media strategies to enhance visibility and engagement
• In-depth understanding of the health care industry, health care delivery systems, and medical malpractice insurance, including physician engagement, public relations, community health, and public affairs preferred
• Experience advising senior executives and developing executive and Board communications preferred
• Experience working within an insurance company preferred

Skills:

• Superior management skills, including the ability to advocate for and manage budget priorities
• Innovative thinker, with a track record for translating strategic thinking into action plans and results
• Excellent writing and editorial skills
• Polished and dynamic presentation skills
• Excellent organizational skills with the ability to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced environment.
• Proven ability to effectively communicate with individuals at all levels including physicians and other clinicians
• Proficiency with Microsoft 365 applications (e.g., Word, PowerPoint, Excel, Outlook, SharePoint, and Teams), with solid understanding of key marketing and communication tools (e.g., multimedia production, web content management systems, email marketing and marketing automation platforms, Google Analytics 4 and other web metrics, social media management tools, and Adobe Creative Cloud), and proficiency in virtual communication platforms such as Microsoft Teams and Zoom
• Ability to build consensus on strategic messaging among staff, leadership, peers, multi-disciplinary groups, and across different reporting structures
• Proficient in using data analysis tools and methodologies, including the acquisition and management of data, to generate actionable insights, tailor messages to specific audiences, and clearly present results and statistical information to leadership
• Experience applying generative AI tools responsibly to content creation, research, and workflow efficiency, consistent with organizational policy
• Highly skilled at building relationships, with strengths in digital strategy, marketing, strategic planning, operational management, fiscal responsibility, public affairs, and employee motivation and management

Specialized Certifications: N/A

People Management: Direct management of five employees.