Director - Marketing, Kallista

When you join Kohler, you can make your mark on an iconic brand. Together, we challenge the status quo, stretch our imaginations, put ideas to the test, and demand better for ourselves, our customers, and each other. Join our community of creators and difference makers to build a career of impact.

Location: Onsite 4 days per week – Kohler, WI or Bristol, PAOpportunityThe Director - Marketing owns primary responsibility for the Kallista brand, digital communications, and channel management. This position directs and coordinates Global Kallista Marketing activities consisting of brand management, strategy development, communications, digital marketing, E-Commerce, competitive analysis, product promotion and creative asset development. This position will manage an internal team as well as a stack of high performing agencies across many competencies, including SEO, Paid & Creative. Seeking candidates who thrive in a small to medium sized business environment and are looking for limitless career opportunities! BrandingLay out 5-year strategy for the brand to ensure long-term luxury standing. Manage outside marketing and creative agency relationships, and ensure superior, brand-appropriate content and assets. Develop and maintain an expert understanding of the needs of existing and target customers, including end use consumers and interior designers and what drives their purchase behavior.Develop and maintain an expert understanding of the competitive landscape, including competitor strengths, weaknesses and showroom and project sales details.Develop and maintain an expert understanding of marketing channels, including insights on how to promote sales productivity within the individual channel. Communications & Brand ActivationAchieve objectives for brand awareness, brand preference, website traffic.Own all organic Social Media Channels and execute Kallista’s Luxury branding vision.Direct all marketing communications functions, including: advertising development of content including photography and video development and distribution of literature public relations and events Oversee and grow Influencer program.Manage the annual budgeting process and optimize marketing mix with analytical rigor. Monitor expenditures to spend within plan parameters.Internal Communications (newsletters, product updates, sales agencies)Execute global brand activation and support regional market leaders.Ecommerce & Digital MarketingDevelop and lead the evolution of Kallista.comManage Marketing Technology stack Oversee Email communication program towards various audiencesLead organic growth strategy through scalable SEOScale Paid Media efforts through ROI driven priorities within Social Media and We AdvertisementOversee new product launches and campaignsDirect all e-commerce activities including 3rd party and Kallista.comChannel and Go To Market ActivationOversee and execute Kallista’s global display and merchandise programSupport North American and Global sales team with all relevant sales tools (presentations, samples, price book & brochures, specification tools)Drive Kallista’s store activation and expansion globally, with focus on creating a band HQ in WI and preparing the brand for direct to consumer ownership and penetrationEventsPartner with Kallista and Kohler sales teams to support all local event activations for community building across NASupport showroom partners in event activationsSupport Channel Marketing in executing large scale product activation / tradeshows events (KBIS, Salone)Leadership Develop and maintain a talented Marketing organization by overseeing the selection, promotion, and development of people who embody the marketing skills and long-term potential to contribute to business success. Drive associate engagement within the Kallista Marketing functions to improve individual leader and business performance. Participate as a member of the Kallista leadership team, providing advice and counsel on major issues facing the business. Develop collaborative working relationship with other members of Marketing within Kohler.





The actual base salary offered to a candidate may be higher than the approved range. This will vary depending on a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus and a special project incentive.

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing and help you be your best. It’s a workplace that works—for you, your family, and your lifestyle. You are eligible for our total rewards package on Day 1 of your employment, including medical, dental, vision, disability and life insurance; mental health and care resources; pension and 401k plan with company match; paid time off and volunteer time off; paid maternity and paternity leave; tuition assistance; and associate discounts on a variety of Kohler products and services.

It is the policy of Kohler Co. to provide equal employment opportunity to all individuals regardless of their race, creed, color, religion, sex, age, national origin, disabilities, veteran status, marital status, sexual orientation, gender identity or expression, military status or any other characteristic protected by federal, state or local laws. We are strongly committed to this policy and believe in the concept and spirit of the law. Kohler Co. is committed to assuring that: All recruiting, hiring, training, promotion, compensation, and other employment related programs and processes are provided fairly to all persons on an equal opportunity basis without regard to any characteristic protected by law; Employment decisions are based on merit and the principles of equal opportunity; Its applicants and associates with disabilities have equal access to its employment processes, including those implemented through information and communication technologies. When requested and possible, Kohler Co. will provide reasonable accommodation to ensure qualified applicants and associates with disabilities receive equal employment opportunity in the operation of employment policies and processes. In addition, Kohler Co. complies with the Pregnant Workers Fairness Act (PWFA). It will provide reasonable accommodations to qualified applicants and associates to accommodate known limitations related to pregnancy, childbirth, or related medical conditions; It will provide reasonable accommodations for religious beliefs or practices where appropriate and in accordance with applicable law; an Associates and applicants will not be subjected to retaliation, harassment, intimidation, threats, coercion, or discrimination because they have exercised any right protected by law. Kohler Co. believes in and practices equal opportunity. The Assistant General Counsel, Employment & Compliance, serves as the Equal Opportunity Coordinator for Kohler Co., and has overall responsibility for assuring compliance with this Policy. All associates are expected to support and uphold this policy. Kohler Co. maintains Affirmative Action Plans as required by and in accordance with applicable law. Any questions regarding the Plans should be directed to the Assistant General Counsel, Employment & Compliance.