Director - Marketing

About us:

Maven Silicon is a Centre of Excellence for VLSI and Embedded System Design Training, providing in-classroom, blended, and online courses to learners worldwide. The organization serves aspiring professionals, universities, and corporate partners with industry-relevant, practical training programs.

Maven Silicon focuses on building strong technical foundations and employable skills in VLSI and embedded systems. Team members collaborate in a learning-focused environment that values innovation, quality, and global impact in semiconductor education.

About the role:

Maven Silicon is seeking a dynamic and experienced Director of Marketing to lead our marketing efforts.

As a Director of Marketing, you will be responsible for developing, implementing, and managing the marketing strategies to promote Maven Silicon's brand and services, increase brand awareness.

Job Responsibilities:

- Strategic Planning: Develop and execute comprehensive marketing plans and campaigns to achieve organizational goals for both Offline and Digital.

- Brand Management: Oversee all aspects of the companys brand, ensuring consistency across all marketing and communication channels.

- Digital Marketing: Lead the digital marketing strategy, including SEO/SEM, social media, email marketing, and content marketing.

- Market Research: Conduct market research to identify trends, opportunities, and competitive threats.

- Team Leadership: Build, mentor, and manage a high-performing marketing team.

- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources.

- Performance Analysis: Monitor and analyze marketing campaign performance, providing regular reports and insights.

- Content Creation: Oversee the creation of high-quality marketing content, including brochures, website content, blog posts, and presentations.

- Public Relations: Manage relationships with media outlets and oversee public relations activities.

- Event Management: Plan and execute marketing events, including webinars, conferences, and workshops.

- Collaboration: Work closely with the sales, product development, and customer service teams to align marketing efforts with overall business objectives.

- Reporting: Generate regular reports on marketing metrics and provide insights to senior management.

- Innovation: Stay up-to-date with the latest marketing trends and technologies, and propose innovative strategies to enhance marketing performance.

Requirements:

- Experience: 8-15+ years of experience in marketing, with a focus on the education management industry.

- Education: Bachelors degree in Marketing, Business Administration, or a related field. Masters degree preferred.

Skills:

1. Proven experience in developing and executing successful marketing strategies.

2. Strong knowledge of digital marketing techniques and tools.

3. Excellent leadership and team management skills.

4. Strong analytical and problem-solving skills.

5. Excellent communication and interpersonal skills.

6. Ability to work in a fast-paced and dynamic environment.

7. Proficiency in marketing automation software and CRM systems.