Director, Marketing & Non Alc (Quality Beverage)

Position Overview

The Director, Marketing & Non Alc will lead the development and execution of our Non Alc portfolio across all of Quality Beverage in addition to overseeing the Chain Manager, NANL. This person will ensure they align with supplier goals, corporate goals, drive customer engagement, and strengthen brand positioning. In addition, they will lead our Marketing efforts managing special events and our draft team. Responsibilities will include negotiation, coordination & execution of all special events while also overseeing our seasonal help that will be hyper focused on our On-Premise execution.

In this leadership role, you’ll combine creativity with strong analytical skills to position our brands for success across the market.

Key Accountabilities:

• Drive the overall marketing strategy and execution for the company’s NA portfolio, ensuring that all efforts align with business goals and market trends.
• Lead the development and enhancement of our seasonal team, focusing on key categories within the On Premise. Build cross-brand partnerships and ensure that all marketing activities resonate with target consumers.
• Provide strong leadership and mentorship to the NANL Chain Manager, empowering them to innovate, contribute to company goals, and grow professionally. This also includes leading team meetings and supporting performance reviews.
• Work cross functionally and with the portfolio managers to aid in the development of creative marketing campaigns, including digital, print, social media, radio and experiential marketing.
• Collaborate with NA suppliers, customers, and vendors to develop effective marketing programs, POS materials, retail execution of POCM and brand activations that meet business objectives.
• Manage the NA and Special events budget, ensuring efficient allocation of resources to maximize ROI across all marketing activities.
• Be the liaison between Sales & Graphics to ensure quality execution & communication
• Be a liaison for all company training activity
• Oversee and maintain comprehensive records for all special events within the Quality division including contract negotiations, event planning and execution, financial management, sales, marketing initiatives, and post-event reporting. Coordinate with Portfolio Managers & AVPs to ensure special event fiscal responsibility.