Director, Marketing Operations
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Marketing Operations based in the United States.
This leadership role offers the opportunity to build and scale the operational foundation behind a global marketing organization.
You will oversee marketing systems, processes, data infrastructure, and automation strategies that drive business growth.
The position combines strategic vision with hands-on execution, enabling efficient campaign delivery and measurable pipeline impact.
You will partner closely with marketing, sales, technology, and business teams to improve operational excellence.
This role is ideal for a data-driven marketing operations leader who thrives in fast-paced environments and complex ecosystems.
You will play a key part in creating scalable frameworks, improving efficiency, and accelerating marketing performance through technology and innovation.
Accountabilities:
As the Director of Marketing Operations, you will lead the systems, processes, and operational strategies that enable marketing teams to execute effectively and drive measurable business outcomes.
- Own and optimize the marketing technology ecosystem, ensuring platforms, integrations, and workflows are scalable and aligned with business objectives.
- Lead marketing systems administration, improvements, and governance across multiple platforms.
- Design and manage end-to-end lead lifecycle processes, including lead capture, routing, scoring, attribution, and marketing-to-sales handoffs.
- Establish scalable partner lead-sharing processes and ensure accurate funnel management.
- Oversee marketing automation operations, including email campaigns, nurture programs, segmentation, tracking, and performance measurement.
- Build and maintain dashboards, reporting frameworks, and analytics capabilities to provide visibility into pipeline contribution, campaign performance, and ROI.
- Deliver actionable insights that support strategic decision-making and improve marketing effectiveness.
- Lead complex cross-functional initiatives, including system migrations, integrations, reporting enhancements, and operational improvements.
- Collaborate with sales, partner teams, external vendors, and marketing stakeholders to ensure successful execution of strategic projects.
- Drive continuous improvement by implementing automation, AI capabilities, and emerging technologies to increase efficiency and execution speed.
- 8–12+ years of experience in Marketing Operations, Revenue Operations, Marketing Systems, or related functions.
- Previous experience leading and developing marketing operations or marketing technology teams.
- Deep expertise with marketing automation platforms such as Marketo, HubSpot, Salesforce, and related technologies.
- Proven experience building marketing dashboards, reporting structures, and attribution models.
- Strong understanding of lead management, lifecycle marketing, funnel optimization, and marketing-to-sales processes.
- Demonstrated ability to manage complex cross-functional technical projects from strategy through execution.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Experience collaborating with sales teams, partners, external vendors, and executive stakeholders.
- Highly organized with the ability to prioritize multiple initiatives and drive execution in a fast-paced environment.
- Strong communication skills with the ability to translate technical and operational concepts into clear business outcomes.
- Competitive annual compensation range of approximately $129,400–$161,800 USD, based on experience, skills, qualifications, and location.
- Remote work flexibility within the United States.
- Medical, dental, and vision insurance coverage.
- Life insurance benefits.
- 401(k) retirement plan.
- Paid time off.
- Opportunity to work with a mission-driven team focused on customer success and business growth.
- Collaborative culture built around authenticity, continuous learning, teamwork, and data-driven decision-making.
- Opportunity to influence marketing strategy, systems, and operational excellence at scale.
Requirements:
The ideal candidate is an experienced marketing operations leader with strong technical expertise, analytical capabilities, and a proven ability to build scalable systems in high-growth environments.