Director, Marketing

About the Role

Introduction –

This is a compelling opportunity to lead the marketing function at Oxford University Press (OUP) India, a globally respected institution committed to delivering high-quality educational resources. As Marketing Director, you will play a pivotal role in shaping the future of English, STEM, and Digital education across India. This role offers the chance to drive meaningful impact through strategic leadership, data-driven decision-making, and innovative campaigns that align with OUP’s mission and values. It’s an exciting time to join a purpose-driven organization that values excellence, collaboration, and customer-centricity.

Opportunity –

As Director of Marketing, you will:

• Design and implement comprehensive marketing strategies to acquire new customers and grow revenue across all product lines.
• Lead initiatives to enhance customer retention and satisfaction, ensuring consistent revenue from existing users.
• Oversee customer service excellence, aiming for high Net Promoter Scores (NPS) and long-term loyalty.
• Drive brand visibility through strategic campaigns and partnerships, particularly in English language learning, STEM, and digital innovation.
• Leverage analytics and consumer insights to inform product development, pricing, and marketing decisions.
• Build and lead a high-performing marketing team, fostering a culture of growth, accountability, and innovation.

Your work will directly influence OUP India’s growth trajectory and reinforce its leadership in the education sector.

About You

Essential Criteria

• Master’s Degree (MBA) in Marketing from a Tier-1 institution.
• Minimum 15 years of marketing experience, including at least 5 years in a senior leadership role.
• Proven success in customer acquisition and retention strategies.
• Strong leadership and team development capabilities.
• Advanced analytical skills and experience using data to drive decisions.
• Excellent communication and stakeholder engagement skills.
• Deep understanding of digital marketing tools and platforms.
• Familiarity with the Indian education sector and market dynamics.
• Experience in managing customer service functions and achieving high satisfaction metrics.
• Ability to manage multiple projects in a fast-paced environment.

Queries

Please contact shariq.anwar@oup.com with any queries relating to this role.

Salary

Dependent on skills and experience.